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Anthropology is the study of human beings as creatures of society. It (1) its attention upon those. physical characteristics and industrial techniques, those conventions and values, which (2) one community from all others that belong to a different tradition.The distinguishing mark of anthropology among the social sciences is that it includes for serious study other societies (3) our own. For its purposes any social (4) of mating and reproduction is as significant as our own. To the anthropologist our customs and those of a New Guinea tribe are two possible social schemes for (5) a common problem, and in so far as he remains an anthropologist he is (6) to avoid any weighting of one (7) the other. He is interested in human behavior, not as it is shaped by one tradition, our own, but as it has been shaped by any tradition (8) He is interested in a wide (9) of custom that is found in various cultures, and his object is to understand the way in which these cultures change and (10) , the different forms through which they express themselves and the (11) in which the customs of any peoples function in the lives of the (12) .Now custom has not been commonly regarded as a (13) of any great moment. The inner workings of our own brains we feel to be uniquely (14) of investigation, but custom, we have a way of thinking, is behavior at its most commonplace. (15) , it is the other way round. Traditional custom is a mass of detailed behavior more astonishing than (16) any one person can ever evolve in individual actions. Yet that is a rather (17) aspect of the matter. The fact (18) first rate importance is the predominant role that custom (19) in experience and belief, and the very great varieties it may (20) 10（）
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Have you ever wondered whether writing and maintaining your business blog is a waste of time If you have, it probably is. Business blogs are valuable for some companies, but for many blogging takes up time and resources better spent elsewhere. If any of the following statements apply to you, stop posting to your blog (or re-purpose what you would have posted) and start doing something more productive:(41) You dread writing another post.Either way, whatever you publish will not represent your business well, so why do it Any time you feel you can’t put your best foot forward, don’t take the step.(42) Your page views are stagnant.Unless of course you can accurately identify tangible benefits from that readership.(43) You can’t quantify your return.Blogging is like any other investment in time and resources: If you don’t see a return, don’t do it.(44) Your goal is to provide valuable resources to customers.Potential customers who gladly read resource pages often run screaming from the same information when it appears on a blog.(45) Your readers are not your customers.Building an audience is useful only if the audience contains current and potential customers. Know who is reading your biog. If you can’t be bothered to find out, that’s yet another indication it’s time to stop.[A] Many business owners say, "I don’t have any numbers to back it up, but I know my blog is paying off." Really How If your blog isn’t sending significant traffic to your website via search engines, isn’t directly generating sales, doesn’t create a community, or creates a community that doesn’t actuallybenefit your business, your blog isn’t paying off.[B] If you aren’t excited by the thought of sitting down to write your next post, you have nothing to say and will once again borrow ideas from another blog, or already realize blogging is a waste of time but won’t admit it.[C] Great goal. By all means do it. But don’t put how-to information, or useful tips, or non-news information on your blog. Many people are blog-averse because most blogs are terrible, so your blog may automatically get painted with the same brush. If your material is relatively evergreen, create resource pages on your website instead.[D] When new posts average the same number of page views, and on a monthly basis so does your entire blog, you’ve stalled. Maybe loyal readers keep returning, or maybe you gain some and lose some, but either way not much is happening. A blog with a small stagnant readership is a blog that is a waste of time, at least for business purposes.[E] Never blog because you think it helps; you have to know. Knowing takes effort. If you’re not willing to put the time you need into tracking and analyzing data, you’re either lazy or afraid to find out you’re wasting your time on your blog. Sometimes quitting is more admirable than staying the course.[F] This happens more often than you think. For example, a friend is an incredibly successful financial planner. He writes a blog that gets thousands of unique visitors a month. But he writes about topics of interest only to other financial planners. That would be fine if his blog generated media opportunities, or supported a book he plans to write, or helps him network and bring in more business—but it doesn’t. 43
Have you ever wondered whether writing and maintaining your business blog is a waste of time If you have, it probably is. Business blogs are valuable for some companies, but for many blogging takes up time and resources better spent elsewhere. If any of the following statements apply to you, stop posting to your blog (or re-purpose what you would have posted) and start doing something more productive:(41) You dread writing another post.Either way, whatever you publish will not represent your business well, so why do it Any time you feel you can’t put your best foot forward, don’t take the step.(42) Your page views are stagnant.Unless of course you can accurately identify tangible benefits from that readership.(43) You can’t quantify your return.Blogging is like any other investment in time and resources: If you don’t see a return, don’t do it.(44) Your goal is to provide valuable resources to customers.Potential customers who gladly read resource pages often run screaming from the same information when it appears on a blog.(45) Your readers are not your customers.Building an audience is useful only if the audience contains current and potential customers. Know who is reading your biog. If you can’t be bothered to find out, that’s yet another indication it’s time to stop.[A] Many business owners say, "I don’t have any numbers to back it up, but I know my blog is paying off." Really How If your blog isn’t sending significant traffic to your website via search engines, isn’t directly generating sales, doesn’t create a community, or creates a community that doesn’t actuallybenefit your business, your blog isn’t paying off.[B] If you aren’t excited by the thought of sitting down to write your next post, you have nothing to say and will once again borrow ideas from another blog, or already realize blogging is a waste of time but won’t admit it.[C] Great goal. By all means do it. But don’t put how-to information, or useful tips, or non-news information on your blog. Many people are blog-averse because most blogs are terrible, so your blog may automatically get painted with the same brush. If your material is relatively evergreen, create resource pages on your website instead.[D] When new posts average the same number of page views, and on a monthly basis so does your entire blog, you’ve stalled. Maybe loyal readers keep returning, or maybe you gain some and lose some, but either way not much is happening. A blog with a small stagnant readership is a blog that is a waste of time, at least for business purposes.[E] Never blog because you think it helps; you have to know. Knowing takes effort. If you’re not willing to put the time you need into tracking and analyzing data, you’re either lazy or afraid to find out you’re wasting your time on your blog. Sometimes quitting is more admirable than staying the course.[F] This happens more often than you think. For example, a friend is an incredibly successful financial planner. He writes a blog that gets thousands of unique visitors a month. But he writes about topics of interest only to other financial planners. That would be fine if his blog generated media opportunities, or supported a book he plans to write, or helps him network and bring in more business—but it doesn’t. 41
Anthropology is the study of human beings as creatures of society. It (1) its attention upon those. physical characteristics and industrial techniques, those conventions and values, which (2) one community from all others that belong to a different tradition.The distinguishing mark of anthropology among the social sciences is that it includes for serious study other societies (3) our own. For its purposes any social (4) of mating and reproduction is as significant as our own. To the anthropologist our customs and those of a New Guinea tribe are two possible social schemes for (5) a common problem, and in so far as he remains an anthropologist he is (6) to avoid any weighting of one (7) the other. He is interested in human behavior, not as it is shaped by one tradition, our own, but as it has been shaped by any tradition (8) He is interested in a wide (9) of custom that is found in various cultures, and his object is to understand the way in which these cultures change and (10) , the different forms through which they express themselves and the (11) in which the customs of any peoples function in the lives of the (12) .Now custom has not been commonly regarded as a (13) of any great moment. The inner workings of our own brains we feel to be uniquely (14) of investigation, but custom, we have a way of thinking, is behavior at its most commonplace. (15) , it is the other way round. Traditional custom is a mass of detailed behavior more astonishing than (16) any one person can ever evolve in individual actions. Yet that is a rather (17) aspect of the matter. The fact (18) first rate importance is the predominant role that custom (19) in experience and belief, and the very great varieties it may (20) 20（）
Anthropology is the study of human beings as creatures of society. It (1) its attention upon those. physical characteristics and industrial techniques, those conventions and values, which (2) one community from all others that belong to a different tradition.The distinguishing mark of anthropology among the social sciences is that it includes for serious study other societies (3) our own. For its purposes any social (4) of mating and reproduction is as significant as our own. To the anthropologist our customs and those of a New Guinea tribe are two possible social schemes for (5) a common problem, and in so far as he remains an anthropologist he is (6) to avoid any weighting of one (7) the other. He is interested in human behavior, not as it is shaped by one tradition, our own, but as it has been shaped by any tradition (8) He is interested in a wide (9) of custom that is found in various cultures, and his object is to understand the way in which these cultures change and (10) , the different forms through which they express themselves and the (11) in which the customs of any peoples function in the lives of the (12) .Now custom has not been commonly regarded as a (13) of any great moment. The inner workings of our own brains we feel to be uniquely (14) of investigation, but custom, we have a way of thinking, is behavior at its most commonplace. (15) , it is the other way round. Traditional custom is a mass of detailed behavior more astonishing than (16) any one person can ever evolve in individual actions. Yet that is a rather (17) aspect of the matter. The fact (18) first rate importance is the predominant role that custom (19) in experience and belief, and the very great varieties it may (20) 6（）
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