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Energy will be one of the defining issues of this century. One thing is clear: the era of easy oil is over. What we all do next will (1)_____ how well we meet the energy needs of the entire world in this century and (2)_____. Demand is (3)_____ like never before. As populations grow and economies take (4)_____ millions in the developing world are enjoying the (5)_____ of a lifestyle that requires increasing amounts of energy. (6)_____, some say that in 20 years the world will (7)_____ 40% more oil and gas fields are maturing. And new energy (8)_____ are mainly occurring in places where resources are difficult to (9)_____, physically, economically and even politically. When growing demand meets tighter supplies, the result is more (10)_____ for the same resources. We can wait (11)_____ a crisis forces us to do something. Or we can (12)_____ to working together, and start by asking the tough questions: How do we meet the energy needs of the developing world and those of (13)_____ nations What role will renewables and (14)_____ energies play What is the best way to protect our environment How do we accelerate our conservation efforts (15)_____ actions we take, we must look not just to next year, (16)_____ to the next 50 years. We believe that innovation, collaboration and conservation are the cornerstones (17)_____ which to build this new world. We cannot do this (18)_____. Corporations, governments and every citizen of this planet must be part of the solution (19)_____ surely as they are part of the problem. We call upon scientists and educators, politicians and policy-makers, environmentalists, leaders of industry and each one of you to be part of (20)_____ the next era of energy.
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When competition is fierce and elbows are flying, nothing is more natural than the desire to climb atop the heap. The biggest firms in most industries have an edge. They probably became the biggest by being the best. (46)They tend to become more efficient as they grow, reaping economies of scale, thus increasing their margins and their advantage over smaller rivals.Being large enough to shape an industry can help. And when the national champion is faltering, there is a fair chance politicians will consider it too big to fail. (47)So you might think that it"s time to crack open a few cans of the stuff at PepsiCo, which this week surpassed Coca-Cola in market value for the first time in 112 years of crazy competition.And yet, without wishing to spoil Pepsi"s party, the case for celebration is not so clear-cut. As America has discovered in the geopolitics business, being number one is not much fun. As soon as a firm climbs above the sharp elbows of its rivals, it starts getting pelted with the eggs of anti-business activists. People who hate big business aim high. (48)So while big, bad Wal-Mart is mocked, Target has in the past couple of years easily cut the benefits of its non-union workers.And when was the last time you saw an anti-globalization mob destroy a Burger King outlet (49)Unlike Microsoft, which is loathed by many for its monopoly power, Apple has not had to contend with thousands of young hackers fighting to poke holes in the security of its operating systems.While Nike was inundated with complaints about its "sweat shops" in poor countries, Adidas steadily improved its brand, and has recently acquired Reebok to emerge as a strong number two. If only Ebenezer Scrooge had lived across town from a bigger rival, the ghosts of Christmas might have picked on the other guy, and left the poor curmudgeon to a good night"s sleep. As protesters get better at running media campaigns, the second-best advantage may even be growing. (50)Firms such as Ford, Burger King and Target do not have documentary-makers queuing up to attack them in such films as "Roger and Me" (General Motors), "Super Size Me" (McDonald"s) or "Wal-Mart: The High Cost of Low Price".Even if the runner-up does get caught doing something unpopular, it can pin the blame on merciless competition from the evil number one.
Energy will be one of the defining issues of this century. One thing is clear: the era of easy oil is over. What we all do next will (1)_____ how well we meet the energy needs of the entire world in this century and (2)_____. Demand is (3)_____ like never before. As populations grow and economies take (4)_____ millions in the developing world are enjoying the (5)_____ of a lifestyle that requires increasing amounts of energy. (6)_____, some say that in 20 years the world will (7)_____ 40% more oil and gas fields are maturing. And new energy (8)_____ are mainly occurring in places where resources are difficult to (9)_____, physically, economically and even politically. When growing demand meets tighter supplies, the result is more (10)_____ for the same resources. We can wait (11)_____ a crisis forces us to do something. Or we can (12)_____ to working together, and start by asking the tough questions: How do we meet the energy needs of the developing world and those of (13)_____ nations What role will renewables and (14)_____ energies play What is the best way to protect our environment How do we accelerate our conservation efforts (15)_____ actions we take, we must look not just to next year, (16)_____ to the next 50 years. We believe that innovation, collaboration and conservation are the cornerstones (17)_____ which to build this new world. We cannot do this (18)_____. Corporations, governments and every citizen of this planet must be part of the solution (19)_____ surely as they are part of the problem. We call upon scientists and educators, politicians and policy-makers, environmentalists, leaders of industry and each one of you to be part of (20)_____ the next era of energy.
Energy will be one of the defining issues of this century. One thing is clear: the era of easy oil is over. What we all do next will (1)_____ how well we meet the energy needs of the entire world in this century and (2)_____. Demand is (3)_____ like never before. As populations grow and economies take (4)_____ millions in the developing world are enjoying the (5)_____ of a lifestyle that requires increasing amounts of energy. (6)_____, some say that in 20 years the world will (7)_____ 40% more oil and gas fields are maturing. And new energy (8)_____ are mainly occurring in places where resources are difficult to (9)_____, physically, economically and even politically. When growing demand meets tighter supplies, the result is more (10)_____ for the same resources. We can wait (11)_____ a crisis forces us to do something. Or we can (12)_____ to working together, and start by asking the tough questions: How do we meet the energy needs of the developing world and those of (13)_____ nations What role will renewables and (14)_____ energies play What is the best way to protect our environment How do we accelerate our conservation efforts (15)_____ actions we take, we must look not just to next year, (16)_____ to the next 50 years. We believe that innovation, collaboration and conservation are the cornerstones (17)_____ which to build this new world. We cannot do this (18)_____. Corporations, governments and every citizen of this planet must be part of the solution (19)_____ surely as they are part of the problem. We call upon scientists and educators, politicians and policy-makers, environmentalists, leaders of industry and each one of you to be part of (20)_____ the next era of energy.
Energy will be one of the defining issues of this century. One thing is clear: the era of easy oil is over. What we all do next will (1)_____ how well we meet the energy needs of the entire world in this century and (2)_____. Demand is (3)_____ like never before. As populations grow and economies take (4)_____ millions in the developing world are enjoying the (5)_____ of a lifestyle that requires increasing amounts of energy. (6)_____, some say that in 20 years the world will (7)_____ 40% more oil and gas fields are maturing. And new energy (8)_____ are mainly occurring in places where resources are difficult to (9)_____, physically, economically and even politically. When growing demand meets tighter supplies, the result is more (10)_____ for the same resources. We can wait (11)_____ a crisis forces us to do something. Or we can (12)_____ to working together, and start by asking the tough questions: How do we meet the energy needs of the developing world and those of (13)_____ nations What role will renewables and (14)_____ energies play What is the best way to protect our environment How do we accelerate our conservation efforts (15)_____ actions we take, we must look not just to next year, (16)_____ to the next 50 years. We believe that innovation, collaboration and conservation are the cornerstones (17)_____ which to build this new world. We cannot do this (18)_____. Corporations, governments and every citizen of this planet must be part of the solution (19)_____ surely as they are part of the problem. We call upon scientists and educators, politicians and policy-makers, environmentalists, leaders of industry and each one of you to be part of (20)_____ the next era of energy.
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