There are five basic functions of a newspaper: to inform, to comment, to persuade, to instruct and 【B1】 . You may well think this list of functions is 【B2】 . order of importance but, if so, you would not be 【B3】 agreement with the majority of the reading public. 【B4】 . the two broad kinds of newspapers, the popular and the quality, the former 【B5】 . a readership of millions, while 【B6】 , only hundreds of thousands. Yet the popular papers seem largely 【B7】 . for entertainment. Their news coverage contains 【B8】 comment and persuasive language. The quality news- papers 【B9】 . a much higher value on information and a much lower one on entertainment. It is not only in content 【B10】 the two types of paper differ. There is a 【B11】 in the style in which the articles 【B12】 .The popular papers generally use more dramatic 【B13】 with a lot of word - play. Their reporters tend 【B14】 shorter sentences and 【B15】 less well-known vocabulary. This 【B16】 . that poplar newspapers are easier for a native speaker understanding, though probably not for a non-native speaker. In order to decide 【B17】 a newspaper is a quality or popular one, it is not even necessary to read it, 【B18】 . you can tell simply by the 【B19】 it looks. Popular papers are generally smaller 【B50】 . fewer columns per page. They have bigger headlines and more photographs. The articles are shorter and there are fewer per page.

A. since
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