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Everyone has heard of the San Andreas fault, which constantly threatens California and the West Coast with earth- quakes. But how many people know about the equally serious New Madrid fault in Missouri."Between December of 1811 and February of 1812, three major earthquakes occurred, all centered around the town of New Madrid, Missouri, on the Mississippi River. Property damage was severe.Buildings in the area were almost dest oyed. Whole forests fell at once, and huge cracks opened in the ground, allowing smell of sulfur to filter upward.The Mississippi River itself completely changed character, developing sudden rapids and whirlpools. Several times it changed its course, and once, according to some observers, it actually appeared to run backwards. Few people were killed in the New Madrid earthquakes, probably simply because few people lived in the area in 1811; but the severity of the earth- quakes are shown by the fact that the shock waves rang bells in church towers in Charleston, South Carolina, on the coast. Buildings shook in New York City, and clocks were stopped in Washington D.C. Scientists now know that America"s two major faults are essentially different. The San Andreas is a horizontal boundary between two major land masses that are slowly moving in opposite directions. California earthquakes result when the movement of these two masses suddenly lurches forward.The New Madrid fault, on the other hand, is a vertical fault; at some point, possibly hundreds of millions of years ago, rock was pushed up toward the surface, probably by volcanoes under the surface. Suddenly, the volcanoes cooled and the rock collapsed, leaving huge cracks. Even now", the rock continues to settle downwards, and sudden sinking motions trigger earthquakes in the region. The fault itself, a large crack in this layer of rock, with dozens of other cracks that split off from it, extends from northeast Arkansas through Missouri and into southern Illinois.Scientists who have studied the New Madrid fault say there have been numerous smaller quakes in the area since 1811; these smaller quakes indicate that larger ones are probably coming, but rite scientists say they have no method of predicting when a large earthquake will occur. The New Madrid fault is______.
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Everyone has heard of the San Andreas fault, which constantly threatens California and the West Coast with earth- quakes. But how many people know about the equally serious New Madrid fault in Missouri."Between December of 1811 and February of 1812, three major earthquakes occurred, all centered around the town of New Madrid, Missouri, on the Mississippi River. Property damage was severe.Buildings in the area were almost dest oyed. Whole forests fell at once, and huge cracks opened in the ground, allowing smell of sulfur to filter upward.The Mississippi River itself completely changed character, developing sudden rapids and whirlpools. Several times it changed its course, and once, according to some observers, it actually appeared to run backwards. Few people were killed in the New Madrid earthquakes, probably simply because few people lived in the area in 1811; but the severity of the earth- quakes are shown by the fact that the shock waves rang bells in church towers in Charleston, South Carolina, on the coast. Buildings shook in New York City, and clocks were stopped in Washington D.C. Scientists now know that America"s two major faults are essentially different. The San Andreas is a horizontal boundary between two major land masses that are slowly moving in opposite directions. California earthquakes result when the movement of these two masses suddenly lurches forward.The New Madrid fault, on the other hand, is a vertical fault; at some point, possibly hundreds of millions of years ago, rock was pushed up toward the surface, probably by volcanoes under the surface. Suddenly, the volcanoes cooled and the rock collapsed, leaving huge cracks. Even now", the rock continues to settle downwards, and sudden sinking motions trigger earthquakes in the region. The fault itself, a large crack in this layer of rock, with dozens of other cracks that split off from it, extends from northeast Arkansas through Missouri and into southern Illinois.Scientists who have studied the New Madrid fault say there have been numerous smaller quakes in the area since 1811; these smaller quakes indicate that larger ones are probably coming, but rite scientists say they have no method of predicting when a large earthquake will occur. This passage is mainly about ______.
One of the odd things about some business organizations is that they spend so much money to lure new customers and spend so little to keep them after they"ve been landed. It just doesn"t make sense. Taking customers for granted is routine in some larger organizations, where mere bigness generates an attitude of indifference.Loyal customers are an organization"s only protection against bankruptcy, and losing them because of neglect or indifference is downright sinful. Not only do satisfied customers continue to fatten the till, they often encourage others to buy. This is advertising that doesn"t cost a penny. And although there are always problems in giving good service to customers, maintaining their patronage (光顾) isn"t all that difficult. It"s a matter of attitude, of believing that everyone who buys from you is entitled to the best treatment you can deliver. Plus giving just a little morethan you have to.We said there are always problems in giving good service to customers. The reason, of course, is that no organization is perfect, and there"s many a slip: unreasonable delays in filling orders, shipping the wrong merchandise, failing to answer letters promptly, and so on.Sometimes these errors or failures can"t be helped. For example, if you can"t get parts because of material shortages or a transportation strike, customers may be denied the goods they"veordered. And not infrequently the customer is to blame--for example, failing to clearly identify the article or servjce required.Yet no matter who is at fault, customers whom you value highly should generally be given the benefit of the doubt. Note that we said "customers whom you value highly." The old saying (格言) goes that all customers should be treated alike is a myth. Customers who repeatedly place large orders and pay for them will naturally, get more attention than those who buy infrequently and have to be badgered to pay what they owe. However, you have to make the assumption that all customers are good unless proved otherwise. Which of the following conclusions can be drawn from the second paragraph ______
One of the odd things about some business organizations is that they spend so much money to lure new customers and spend so little to keep them after they"ve been landed. It just doesn"t make sense. Taking customers for granted is routine in some larger organizations, where mere bigness generates an attitude of indifference.Loyal customers are an organization"s only protection against bankruptcy, and losing them because of neglect or indifference is downright sinful. Not only do satisfied customers continue to fatten the till, they often encourage others to buy. This is advertising that doesn"t cost a penny. And although there are always problems in giving good service to customers, maintaining their patronage (光顾) isn"t all that difficult. It"s a matter of attitude, of believing that everyone who buys from you is entitled to the best treatment you can deliver. Plus giving just a little morethan you have to.We said there are always problems in giving good service to customers. The reason, of course, is that no organization is perfect, and there"s many a slip: unreasonable delays in filling orders, shipping the wrong merchandise, failing to answer letters promptly, and so on.Sometimes these errors or failures can"t be helped. For example, if you can"t get parts because of material shortages or a transportation strike, customers may be denied the goods they"veordered. And not infrequently the customer is to blame--for example, failing to clearly identify the article or servjce required.Yet no matter who is at fault, customers whom you value highly should generally be given the benefit of the doubt. Note that we said "customers whom you value highly." The old saying (格言) goes that all customers should be treated alike is a myth. Customers who repeatedly place large orders and pay for them will naturally, get more attention than those who buy infrequently and have to be badgered to pay what they owe. However, you have to make the assumption that all customers are good unless proved otherwise. The word “identify” in the fourth paragraph is the same as _______
With U.S. companies sitting on an estimated $1.8 trillion in cash, it raises the question: Why aren"t they deploying more of their hoard to expand their businesses Or one might channel John Maynard Keynes to ask: Where have the "animal spirits" gone Although capital spending in the U.S. is up 12 percent since the lows of early 2009, it"s still running $88 billion below the peak of $1.34 trillion reached in the first quarter of 2008, says Joseph LaVorgna, chief U.S. economist at Deutsche Bank. He doesn"t expect capital spending to catch up to that peak level and officially start to expand until the second quarter of 2011. (LaVorgna"s definition of capital spending includes physical equipment and software, but not structures such as new stores or manufacturing plants. Spending on structures is about 2 percent of gross domestic product, one-third the size of capital sending"s contribution to GDP, he says.)"The trend and momentum have definitely turned and it"s just a matter of time before you see other companies give way to capital spending, and eventually that will result in hiring," says LaVorgna. But with spending running $88 billion below peak, he says employment "should be farther along than it is." Companies that have built up a lot of cash are starting to take some chances such as expanding into new markets, which requires hiring new workers, says John Challenger, chief executive officer of Challenger, Gray & Christmas, an employment consulting firm. U.S. companies have announced the hiring of 118,209 new employees through August, according to data collected by the firm.So who"s stepping up to the plate Some companies refuse to be cowed and are taking big, if calculated, chances, including ambitious capital projects, hiring new workers, and expanded investment in research and development, according to growth-oriented mutual fund managers contacted by Businessweek.com. If there"s a common denominator, it"s a perceived opportunity and confidence in sustainable demand, whether due to new trends in technology or to new markets that need certain products. Other names came from a list of the top-hiring U.S. companies through July 2010 compiled by Challenger, Gray & Christmas."We don"t spend capital unless we have a new contract to supply oxygen, nitrogen, or hydrogen to our customers," says James Sawyer, Praxair"s chief financial officer. "Those are 15-year contracts with minimal take-or-pay clauses written into them, which ensure we will get a good return on our capital investment, regardless of how the rest of the economy is doing."Some younger outfits with entrepreneurial managers who have lived through a few business cycles think their companies may be able to steal a march on competitors more reluctant to spend, says Aram Green, manager of Clear Bridge Advisors Small Cap Growth Fund. "There"s clearly been a decision by management that "This is not the time to take our foot off the accelerator. In fact, it"s time to push harder and further distance our product from the competition."" We can learn from the first paragraph that______.
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