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案例分析题Over the last two years, in the PC business Michael Dell has been beaten like a rented mule. His company continues to lose market (47) particularly in the U.S.Industry analysts would say that Dell has done a poor job of bringing out (48) and attractive products. Apple Mac sales keep rising. HP, Sony, and Lenovo have (49) new product lines which have had warm (50) .Dell’s core business is being hit by three things. The first is that the company was fairly late at (51) into retail outlets(零售店) overseas. It (52) on its direct sales model for too long. The second problem is that the recession has (53) Dell’s sales. Dell’s final problem is that it cannot find the right people to run the company. It (54) dumped most of the senior management that it hired just over a year ago. It takes time for new people to get up to speed.Word has gotten out that Dell plans to launch its own high-end smartphone. Dell does not do well what it is supposed to do well. It has become a second rate PC company. It proposes to partially offset that by entering a business which is controlled by Apple and RIM, the maker of the Blackberry. Because smartphone margins are high, Nokia, the world largest cellphone company, Samsung, and Sony Ericsson are also (55) into the market. The traffic jam is going to be (56) . So Dell can’t win in the handset business. What it ought to do is to try to improve its PC business. 50()

A. receptions
B. depended
C. share
D. extraordinary
E. targeting
F. innovative
G. launched
H. declined
I. comprehensive
J. recently
K. rushing
L. expressions
M. expanding
N. consequently
O. cut

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