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DBad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people’s e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.“The ‘if it bleeds’ rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn’t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times’ website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times’ readers and made them want to share this positive feeling with others.Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.” What do the classic rules mentioned in the text apply to?（）
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阅读下面短文，从短文后各题所给的四个选项（A、B、C和D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。学科&网Hundreds of people have formed impressions of you through that little device(装置) on your desk. And they’ve never actually 41 you. Everything they know about you 42 through this device, sometimes from hundreds of miles away. 43 they feel they can know you 44 from the sound of your voice. That’s how powerful the 45 is.Powerful, yes, but not always 46 . For years I dealt with my travel agent only by phone. Rani, my faceless agent whom I’d never met 47 , got me rock-bottom prices on airfares, cars, and hotels. But her cold voice really 48 me. I sometimes wished to 49 another agent.One morning, I had to 50 an immediate flight home for a family emergency. I ran into Rani’s office 51 . The woman sitting at the desk, 52 my madness, sympathetically jumped up. She gave me a 53 smile, nodded while listening patiently, and then printed out the 54 immediately. “What a wonderful lady!” I thought.Rushing out 55 I called out over my shoulder, “By the way, what’s your name?” “I’m Rani,” she said. I turned around and saw a 56 woman with a big smile on her face waving to wish me a safe trip. I was 57 ! Why had I thought she was cold? Rani was, well, so 58 .Sitting back in the car on the way to the airport, I figured it all out. Rani’s 59 ---her warm smile, her nods, her ‘I’m here for you’ 60 ---were all silent signals that didn’t travel through wires. 49（）
Everyone knows that fish is good for health. 16 But it seems that many people don’t cook fish at home. Americans eat only about fifteen pounds of fish per person per year, but we eat twice as much fish in restaurants as at home. Buying, storing, and cooking fish isn’t difficult. 17 This text is about how to buy and cook fish in an easy way.18 Fresh fish should smell sweet: you should feel that you’re standing at the ocean’s edge. Any fishy or strong smell means the fish isn’t fresh. 19 When you have bought a fish and arrive home, you’d better store the fish in the refrigerator if you don’t cook it immediately, but fresh fish should be stored in your fridge for only a day or two. Frozen fish isn’t as tasty as the fresh one.There are many common methods used to cook fish. 20 First, clean it and season it withyour choice of spices(调料). Put the whole fish on a plate and steam it in a steam pot for 8 to 10minutes if it weighs about one pound. (A larger one will take more time.) Then, it’s ready to serve. 20（）
假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。增加：在缺词处加一个漏字符号（∧），并在其下面写出该加的词。删除：把多余的词用斜线（﹨）划掉。删除：在错的词下划一横线，并在该词下面写出修改后的词。注意：1．每处错误及其修改均仅限一词；2．只允许修改10处，多者（从第11处起）不计分。The summer holiday is coming. My classmates and I are talking about how to do during the holiday. We can chose between staying at home and take a trip. If we stay at home, it is comfortable but there is no need to spend money. But in that case, we will learn little about world. If we go on a trip abroad, we can broaden you view and gain knowledges we cannot get from books. Some classmates suggest we can go to places of interest nearby. I thought that it is a good idea. It does not cost many, yet we can still learn a lot. 6（）
阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。If you feel stressed by responsibilities at work, you should take a step back and identify (识别) those of 61 (great)and less importance. Then, handle the most important tasks first so you’ll feel a real sense of 62 (achieve). Leaving the less important things until tomorrow 63 (be) often acceptable.Most of us are more focused 64 our tasks in the morning than we are later in the day. So, get an early start and try to be as productive 65 possible before lunch. This will give you the confidence you need to get you through the afternoon and go home feeling accomplished.Recent 66 (study) show that we are far more productive at work if we take short breaks 67 (regular). Give your body and brain a rest by stepping outside for 68 while, exercising, or dong something you enjoy.If you find something you love doing outside of the office, you’ll be less likely 69 (bring) your work home. It could be anything-gardening, cooking, music, sports—but whatever it is, 70 (make) sure it’s a relief from daily stress rather than another thing to worry about. 66（）
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