When you’re negotiating with someone, listen for the messages that he or she might be sending to you. For example, the word "difficult" does not mean the same as impossible. Imagine you’re staying in a hotel, and you want to change your room. The manager’s answer of, "That would be very difficult, sir", does not mean that he is saying "no". It just means that he wants to know what you are prepared to offer him in return for the change of room. If you are buying a new car, and want to pay less than the price being asked, then the salesman’s comment, "I’m sorry, but we never negotiate on the price", means that they do negotiate on other things, like the delivery time, or the "extra" that might be available as part of the purchase. In the same car showroom, if the salesman says, "Sorry, I can’t negotiate prices", then your response should be to ask who can. The message the salesman is sending suggests that his boss is the one you need to be talking to. In all of these situations, the message is never communicated in clear terms. In any negotiation, the two "players" wish to get as much out of it as they can, of course. In the three examples above, the salesmen and the hotel manager are hoping that you will accept their price or conditions, but their "messages" make it clear that there may be room for movement and compromise. In a successful negotiation, the two sides move towards each other and reach agreement on conditions that satisfy both sides. The hotel manager’s answer "That would be very difficult, sir" implies ______.

A. you can change the room if you find some excuse
B. someone else has paid more for the room under discussion
C. the room is available if an extra sum of money is offered
D. someone else has booked the room in return for more money