Questions 179-180 refer to the following advertisement. TRAVELLER A multi-function watch displaying local time simultaneously in all twenty-four world time zones. Self-winding, water-resistant, in a combination of stainless steel and 18 kt. gold. Five-year international limited warranty. Intelligently priced. Also available in all 18 kt. gold or all stainless steel. A tradition of excellence in watches, fine jewelry, and unique gift ideas since 1928. Paris Jewelers 137 Saint Paul Street, Newport, ME 04064 (207) 555-4600 How many time zones can be displayed
A. Five
B. Twelve
C. Eighteen
D. Twenty-four
Questions 168-171 refer to the following article. Business travelers find that some jobs take them away from home for longer than a few days at a time. Those who find themselves at a new job site for weeks or even months often find it more comfortable and economical to stay at an apartment-hotel rather than a traditional style hotel. The comfort and convenience of these short-term residences are making them more and more popular among frequent business travelers. They provide advantages that moreluxurious traditional hotels do not. Apartment-hotels offer both small and full-size apartments that are available to rent on a weekly or monthly basis. Apartments are fully furnished with everything from sofas and writing desks to dishes and silverware. They also usually include cable TV service and Internet access. Best of all, they are run like hotels, with cleaning and linen services, exercise rooms and restaurants, and a desk clerk to take messages and help tenants with questions about the city. In addition, the prices are much more reasonable than the rates normally charged at a traditional hotel. One of the reasons that many apartment-hotels are economically priced is that they are often not found in a city’s downtown area. This is not necessarily a disadvantage, however. They are usually conveniently located near public transportation, so the expense of a rental car is not always necessary. In short, apartment-hotels offer a convenient alternative to the business traveler, as they are more cost-effective than traditional hotels and more comfortable than hastily furnished apartments. Many business travelers find that apartment-hotels are as comfortable as it is possible to be away from home. Who would be likely to use an apartment-hotel
A businessperson on an overnight trip
B. A family of tourists
C. An engineer on a ten-week project away from home
D. A consultant in town for a convention
What is Promotion Promotion is one of the four elements of marketing (21) (product, price, promotion, place). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer’s purchasing decision. The (22) of five elements creates a promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A pro motional mix specifies how much attention to pay to each of the five subcategories, and how much money to (23) for each. A promotional plan can have (24) range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. (25) however there are three basic objectives of promotion. These are: 1, to present information to consumers as well as others; 2, to in crease demand; 3, to (26) a product. There are different ways to (27) a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an (28) like discounts, free (29) or a contest. This is to increase the sales of a given product. Promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to (30) immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
A. spend
B. settle
C. budget
D. figure
Foreign Public Messaging Foreign governments, particularly those that own marketable commercial products or services, advertisements during watching television commercial breaks while reading a periodical, or while passing by billboards in public spaces. A prime example of this messaging technique is