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26-30 The biggest safety threat facing airlines today may not be a terrorist with a gun, but the man with the portable computer in business class. In the last 15 years, pilots have reported well over 100 incidents that could have been caused by electromagnetic interference. The source of this interference remains unconfirmed, but increasingly, experts are pointing the blame at portable electronic devices such as portable computers, radio and cassette players and mobile telephones. RTCA, an organization which advises the aviation (航空) industry, has recommended that all airlines ban (禁止) such devices from being used during "critical" stages of flight, particularly take-off and landing. Some experts have gone further, calling for a total ban during all flights. Currently, rules on using these devices are left up to individual airlines. And although some airlines prohibit passengers from using such equipment during take-off and landing, most are reluctant to enforce a total ban, given that many passengers want to work during flights. The difficulty is predicting how electromagnetic fields might affect an aircraft’s computers. Experts know that portable devices emit radiation which affects those wavelengths which aircraft use for navigation and communication. But, because they have not been able to reproduce these effects in a laboratory, they have no way of knowing whether the interference might be dangerous or not. The fact that aircraft may be vulnerable (易受损的) to interference raises the risk that terrorists may use radio system in order to damage navigation equipment. As worrying, though, is the passenger who can’t hear the instructions to turn off his radio because the music’s too loud. What is said about the over 100 aircraft incidents in the past 15 years
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Directions: There are ten short incomplete dialogues between two speakers, each followed by four choices marked A, B, C and D. Choose the answer that appropriately suits the conversational context and best completes the dialogue. Mark your answer on the ANSWER SHEET by drawing with a pencil a short bar across the corresponding letter in the brackets. Sam: We’ll all miss Geoff and Pat. Larry:______
21-25 The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money. Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf. On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance maybe sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising. Each consumer must evaluate her or his orca situation. Are the benefits of the product important enough to justify buying it Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision. Advertising can persuade the consumer to buy worthless products by______.
26-30 The biggest safety threat facing airlines today may not be a terrorist with a gun, but the man with the portable computer in business class. In the last 15 years, pilots have reported well over 100 incidents that could have been caused by electromagnetic interference. The source of this interference remains unconfirmed, but increasingly, experts are pointing the blame at portable electronic devices such as portable computers, radio and cassette players and mobile telephones. RTCA, an organization which advises the aviation (航空) industry, has recommended that all airlines ban (禁止) such devices from being used during "critical" stages of flight, particularly take-off and landing. Some experts have gone further, calling for a total ban during all flights. Currently, rules on using these devices are left up to individual airlines. And although some airlines prohibit passengers from using such equipment during take-off and landing, most are reluctant to enforce a total ban, given that many passengers want to work during flights. The difficulty is predicting how electromagnetic fields might affect an aircraft’s computers. Experts know that portable devices emit radiation which affects those wavelengths which aircraft use for navigation and communication. But, because they have not been able to reproduce these effects in a laboratory, they have no way of knowing whether the interference might be dangerous or not. The fact that aircraft may be vulnerable (易受损的) to interference raises the risk that terrorists may use radio system in order to damage navigation equipment. As worrying, though, is the passenger who can’t hear the instructions to turn off his radio because the music’s too loud. Why is it difficult to predict the possible effects of electromagnetic fields on an airplane’s computers
Directions: There are ten short incomplete dialogues between two speakers, each followed by four choices marked A, B, C and D. Choose the answer that appropriately suits the conversational context and best completes the dialogue. Mark your answer on the ANSWER SHEET by drawing with a pencil a short bar across the corresponding letter in the brackets. Doctor: What seems to be the problem Patient:______
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