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【背景材料】 甲公司目前主营产品为A。A产品所在行业竞争者众多，占有市场份额最高的企业的市场份额为18%，且行业内主要企业的份额比率均在1.7以内。甲公司同两个主要竞争对手乙公司和丙公司的竞争态势矩阵见表6-7。 表6-7竞争态势矩阵表 序号 关键竞争因素/强势指标 权重 得分 甲公司 乙公司 丙公司 1 生产规模 0.20 4 3 5 2 技术实力 0.15 2 5 3 3 产品质量 0.20 5 4 5 4 成本优势 0.15 3 1 4 ５ 客户服务能力 0.20 5 3 3 ６ 财务实力 0.10 1 5 2 为了进一步拓展业务范围，甲公司考虑进入B产品市场，为此委托一家咨询公司进行咨询。投资报告提出B产品目前具有技术成熟、质量稳定、消费者全面认同等特征，目前是甲公司进入B产品市场的最佳时机，建议尽快进入。1.【问题】 1．判断A产品所在行业的市场竞争格局属于何种类型，并说明理由。 2．与竞争对手乙公司和丙公司相比，甲公司的综合竞争能力如何 3．根据咨询公司对B产品的市场调查结论，判断B产品处于产品生命周期的哪个阶段。 4．甲公司是否应接受咨询公司的建议说明理由。
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