Although one might not think so from some of the criticism of it, advertising is essential to the kind of society in the United Kingdom. And it is a very 1 proportion of the world at large. Advertising is necessary as a means of 2 , of telling them about the goods and services that are offered, and of which most of them would never get to hear at all if it were not for advertising. And advertising helps a great deal to 3 a rising standard of living.In talking about advertising, one should not think only 4 a commercial on television, or an advertisement in the newspapers. After all, the 5 of advertising are to be found in the market place.For many years it was thought that it was enough to produce goods and 6 services. It is only more recently that it has become increasingly understood that the production of goods is a waste of resources unless those goods can be sold at a 7 price. In the competitive society in which we live, it is essential that we go out and sell what we have to offer, and advertising plays an important role in this respect, whether selling at home or in 8 markets. Approximately 2% of the UK gross national product is spent on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Of course, advertising does try to attract the interest of the 9 consumers, but if the article when purchased does not 10 the standards that the advertising suggests that it will, it is obviously unlikely that the article will sell well.
Questions 22 to 25 are based on the passage you have just heard.
A. There is more work time than before.
B. There are more businesses than before.
C. People have more children than before.
D. People are better educated than before.
Questions 22 to 25 are based on the passage you have just heard.
A. Lifestyles of different people are the same.
B. People"s work will influence their lifestyles.
C. It"s doubtful whether lifestyles are changing.
D. Lifestyle changes won"t influence people"s hobbies.