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一般情况下，经营目标和策略越相似，竞争越激烈。( )
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对于性质相似、使用面广的产品，要考虑不同消费群体之间的差异性；对于性质差异较大的产品，要考虑地理因素的影响。( )
相同的企业群体内竞争十分激烈，不同战略群体之间的竞争不激烈。( )
差异性营销策略一般适用于产品生命周期的成长期和成熟期。( )
Imagine a world in which there was suddenly no emotion--a world in which human beings could feel no love or happiness, no terror or hate. Try to imagine the consequences of such a transformation. People might not be able to stay alive, knowing neither joy nor pleasure, neither anxiety nor fear, they would be as likely to repeat acts that hurt them as acts that were beneficial. They could not learn, they could not benefit from experience because this emotionless world would lack rewards and punishments. Society would soon disappear: people would be as likely to harm one another as to provide help and support. Human relationships would not exist, in a world without friends or enemies, there could be no marriage, affection among companions, or bonds among members of groups. Society’s economic underpinnings would be destroyed, since earning $10 million would be no more pleasant than earning $10, there would be no incentive to work. In fact, there would be no incentives of any kind. For as we will see, incentives imply a capacity to enjoy them.In such a world, the chances that the human species would survive are next to zero, because emotions are the basic instrument of our survival and adaptation. Emotions structure the world for us in important ways. As individuals, we categorize objects on the basis of our emotions. True we consider the length, shape, size, or texture, but an object’s physical aspects are less important than what it has done or can do to us--hurt us, surprise us, anger us or make us joyful. We also use categorizations coloured by emotions in our families, communities, and overall society. Out of our emotional experiences with objects and events comes a social feeling of agreement that certain things and actions are "good" and others are "bad", and we apply these categories to every aspect of our social life--from what foods we eat and what clothes we wear to how we keep promises and which people our group will accept. In fact, society exploits our emotional reactions and attitudes, such as loyalty, morality, pride, shame, guilt, fear and greed, in order to maintain itself. It gives high rewards to individuals when perform important tasks such as surgery, makes heroes out of individuals for unusual or dangerous achievements such flying fighter planes in a war, and uses the legal and penal system to make people afraid to engage in antisocial acts. The emotional aspects of an object are more important than its physical aspects in that they ().
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