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Passage 3In the early 1920s Walter E. Disney began a cartoon company in Kansas City, Missouri, with fellow artist Ub Iwerks, but the company soon went bankrupt. Disney joined his brother Roy in Hollywood, California, in 1923 and established The Disney Brothers Studio (工作室). The studio produced a series of lovable short subjects called Alice in Cartoonland (1924-1927). In 1928 Walt Disney came up with the idea for Mickey Mouse, a good-natured, lovable mouse who often finds himself in difficult situations, Iwerks helped design the character, and Walt Disney Productions produced Plane Crazy (1928), a black-and-white silent film featuring the mouse.Walt Disney achieved great commercial success when he added sound and dialogue to the Mickey Mouse film Steamboat Willie (1928). Disney introduced other popular characters in subsequent films of the 1930s and 1940s, including Minnie Mouse, Mickey's girlfriend; Goofy, an amiable dog; and the excitable Donald Duck. In 1937 Disney released Snow White and the Seven Dwarfs. In 1954 the Disney company launched a popular weekly television series called "Disneyland." In 1955 the company opened the Disneyland theme park in California, and put forwards "The Mickey Mouse Club" television series on ABC. Disney also continued to produce popular motion pictures in the 1950s and 1960s.Walt Disney died in 1966 and Roy Disney died in 1971. Without the Disney brothers' creative and marketing guidance, the company faltered. In 1984 Disney began to regain its stature in the entertainment industry when it hired Michael Eisner, president of Paramount Pictures, as chief executive officer. It can be inferred from the information contained in the passage that Walt Disney Productions （）.
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