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Section ADirections: This section is to test your ability to give proper answers to questions. There are 5 recorded dialogues in it. After each dialogue, there is a pause. The questions will be spoken two times. When you hear a question, you should decide on the correct answer from the 4 choices marked A), B), C) and D) given in your test paper. Then you should mark the corresponding letter on the Answer Sheet with a single line through the center.
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Section ADirections: This section is to test your ability to give proper answers to questions. There are 5 recorded dialogues in it. After each dialogue, there is a pause. The questions will be spoken two times. When you hear a question, you should decide on the correct answer from the 4 choices marked A), B), C) and D) given in your test paper. Then you should mark the corresponding letter on the Answer Sheet with a single line through the center.
Passage Three What do consumers really want That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth. Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just to speak to their actual desires." The group’s findings, though still preliminary, could radically change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other non-invasive imaging techniques, enable researchers to see which parts of the brain are active during specific tasks (such as remembering a word). Correlations have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, "It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they will be inclined to want those materials months later." The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific segments of the population. Large corporations including Coca Cola, Eastman Kodak, General Motors, and Hallmark - have already signed up to fund further investigations. For their financial support, these firms gain access to the experiments but cannot control them. If Kosslyn and Zaltman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of their heads. Why do the Harvard researchers use scientific technology in the experiments
甲、乙双方于4月2日约定：甲向乙以8万元的价格购买房屋三间，分两次将房款付清，付清价款后房屋即归甲所有，乙迁出该房屋：乙若想继续利用此屋经商，则应该于甲最后一次付清房款之前与甲签订房屋租赁合同，租金为每月2000元。合同签订后，甲即付清了全部房款，双方于5月16日又办理了房屋所有权过户登记手续，但双方未签订房屋租赁合同，乙也没有迁出此房，而是继续在此经商。每月月初支付给甲2000元房租。6个月之后，乙未按时交付第7个月的房租，甲即宣布解除租赁合同，要求乙迁出此房屋，遭到乙的拒绝，于是甲便向当地法院起诉，要求解除租赁合同，并归还房屋。 如果甲乙在5月16日办理了房屋过户手续，甲将房屋卖给丁，乙以事后未达成租赁协议为由主张返还租金，下列说法错误的是( )。
Passage Two There are a number of formats for reporting research, such as articles to appear in journals, reports addressed to funding agencies, theses or dissertations as part of the requirements for university degrees, and papers to be presented at conferences. These formats differ from one another mostly in their purposes and the audiences which they address. We will now briefly describe them. The journal article is a way of reporting research for professional journals or edited collections- The research is reported in a brief, yet informative way, focusing mostly on the main features of the research such as the purpose, review of the literature (often referred to as ’background’), procedures used for carrying out the research accompanied by tables, charts, and graphs, and interpretations of the results (often referred to as ’discussion’). The content and emphasis of the journal article will vary according to the intended readers (researchers or practitioners) and it is important for the researcher to be aware of the background and interest of the readers of the journal. Articles intended to be read by practitioners will emphasize the practical implications and recommendations of the research, while articles intended to be read by researchers will describe in detail the method used to collect the data, the construction of the data collection procedures, and the techniques used for analyzing the data. It is important for the novice researcher to be aware of the fact that articles submitted to journals go through a process of evaluation by experts who make a judgement and recommend whether they should be published or not. The thesis or dissertation is a format for reporting research which graduate students write as part of fulfilling the requirements for an advanced academic degree. The student is expected to describe in great detail all the phases of the research so it can be examined and evaluated carefully by the reader. Thus the thesis or dissertation includes the purpose and significance of the study, the rationale, a thorough review of the literature, detailed information as to the research tools and the procedures involved in their development, a description of the process of data analysis and the results, and an interpretation of the results in the form of conclusions, implications, and recommendations. This detailed description of the process of the research is needed to provide the professors with an indication of the student’s ability to carry out research. The conference paper is a way of reporting research at conferences, seminars, and colloquia. At such meetings research papers are usually presented orally. They are similar to the research article since research is reported in a concise, yet informative way, focusing on the most essential elements of the research. Handouts and transparencies can also accompany the presentations. As with the research article, here too, the content and emphasis of the oral report will depend to a large extent on the type of audience present at the meeting, and whether they are researchers or practitioners. The common aspect for the journal articles, theses and conference papers lies in that ______.
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