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· You will hear a radio interview with George Johnson, Managing Director of Media-X, an organisation which invests in internet companies.· For each question (23-30), mark one letter (A, B or C) for the correct answer.· After you have listened once, replay the recording. Media-X helps companies by providing advice on

A. market research.
B. technical support.
C. pricing strategy.

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PART FOUR· Read the article below about the UK cycle industry.· Are sentences 16-22 on the opposite page ’Right’ or ’Wrong’ If there is not enough information to answer ’Right’ or ’Wrong’, choose ’Doesn’t say’.· For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet. CYCLES MOVE WITH THE TIMES Times have been hard for the UK cycle industry. Poor weather and competition from abroad have had a serious effect on sales. Manufacturers have had to cut back and last month more than 40 job losses were announced at Cycle World, one of the country’s main bicycle factories in Leicester. But the company says it is fighting to win back customers, using such strategies as improved after-sales and bikes built to specific customer requirements. Two years ago, Cycle World sold off its bike-making machinery in an effort to cut costs and save money. The company’s Leicester factory is now only an assembly plant as most of the parts are imported. The company produces half a million bikes a year across the full Cycle World range, with nearly all of these being sold in the UK. Production is largely done by hand. Workers use the batch production method - everyone making up to 600 bikes of a particular model at any one time. At the height of its success, Cycle World employed 7,000 people but, like many areas of manufacturing, it has since shrunk. Its 1950s purpose- built factory now employs just 470 permanent workers, with numbers rising to 700 as temporary staff are taken on to meet seasonal demands in sales. 700 extra staff are taken on at the busiest time of year.

· You will hear a radio interview with George Johnson, Managing Director of Media-X, an organisation which invests in internet companies.· For each question (23-30), mark one letter (A, B or C) for the correct answer.· After you have listened once, replay the recording. When choosing between proposals, George first considers

A. the experience of the directors.
B. the need for the product or service.
C. the financial background of the company.

PART ONE· For questions 1-8 you will hear eight short recordings.· For each question, mark one letter (A, B or C) for the correct answer.· After you have listened once, replay each recording. What does the woman want to do about the meeting

A. cancel it
B. postpone it
C. bring it forward

PART FIVE· Read the article below about starting a business.· For each question (23-28) on the opposite page, choose the correct answer.· Mark one letter (A, B or C) on your Answer Sheet. Enjoying Your career ’My business is my hobby,’ someone tells you. ’I wish I could make a living from my hobby,’ you may think. ’It sounds ideal.’ Yet according to Sue Cole, a management expert, there can be both advantages and disadvantages for those who combine their hobby with their career. ’There’s a real possibility that your hobby becomes less attractive when it’s your job. But also quite a few people who make their hobby their career become too enthusiastic and forget about the basic principles of business,’ she says. ’For example, someone may think: "I love cooking. There aren’t enough restaurants in this area. I’ll start one up." And they go ahead without establishing how many customers they’ll need each day or what income they’ll require to cover costs. That can be a recipe for disaster.’ Richard Campbell, however, has made a success of it. A keen amateur singer with a passion for travel, he first became involved in organising musical tours as a university student. On graduating, he joined a small student travel company, Sunway Travel, as a tour leader. Thirteen years later, in 1993, he bought the business and repositioned it to focus entirely on musicians, both amateur and professional. It was a successful move and Sunway Travel now arranges worldwide travel for 80% of Britain’s classical musicians. Despite the size of the business, Campbell still enjoys touring with orchestras. ’Musicians are usually delightful to travel with and you visit wonderful places.’ It can get stressful though. ’They assume it’s normal when everything goes right. If something goes wrong, they look for someone to blame, and they can be quite unreasonable and bad- tempered, especially if they are worried about meeting their contracts for the rest of their tour.’ Campbell explains that things haven’t always been easy. ’Sometimes the company didn’t perform as well as I’d expected. There were difficult times and I had to learn to cope with the stress. However, we’ve now got to a level where my staff can run the business on a daily basis and all I need to do is keep an eye on things.’ Campbell recognises that he could have earned more in another line of business. ’Travel generally doesn’t pay well. I have friends in other professions who are very highly paid.’ But he has no regrets. ’They envy me because I am reasonably well paid to do something that I love doing.’ According to Campbell, how do musicians react when faced with travel problems A. They try to criticise the person responsible. B. They expect things to be put right. C. They say they will take their business elsewhere.

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