The Right Amount of Energy We all enjoy being around people with energy. They inspire us. They are stimulating, fun, and uplifting. An energetic person has passion in his voice, a bounce in his step, and a smile on his face. Energy makes a person likable, and likability is a key ingredient in persuasive communications. Many business professionals underestimate the energy level required to generate enthusiasm among their listeners. But electrifying speakers bring it. They have an energy that is several levels higher than the people they are attempting to influence. Most business professionals could use an energy boost for public speaking situations such as Webinars, podcasts, staff meetings, conference calls, and television and radio interviews. Each of these opportunities requires a higher level of energy than would normally be appropriate if you were just chatting to someone in the hallway. But how do you project the right level of vigor without seeming over the top By weighing yourself on an energy scale. And on this scale, more is better. The Energy Scale Recently I helped an executive prepare for his first major presentation in his new role. "Tell me where your energy is right now on a scale of one to ten," I asked. "One being fast asleep and ten being Jim Cramer on Mad Money. You know, the guy who’s yelling and gesturing wildly on his CNBC show. Where are you now" "A three," the speaker replied. "OK, what would it feel like to be a seven, eight or nine Give it a try," I suggested. If they’re being honest, most presenters place themselves at a three to six on the energy scale. That means there is plenty of room to boost your energy while not appearing too zany. But keep in mind, once you hit a ten or higher, you could be the next YouTube (GOOG) hit--which is not necessarily your top objective! Here are several surefire strategies to boost your energy presence. 1. Practice leaving your comfort zone. Record several minutes of your presentation as you would normally deliver it. Play it back, preferably with someone else watching and listening as well. Ask yourself and the observer, where am I on the energy scale.’ Now try it again. This time, break out of your comfort zone. Ham it up. Raise your voice. Use big gestures. Put a big smile on your face. Get to a point where you would feel slightly awkward and uncomfortable. Now watch it. Most likely your energy level will be far more engaging and still remain appropriate for the situation. 2. Smile and have fun. Why do most people seem to enjoy Virgin entrepreneur Richard Branson Because the guy has fun and it shows. He always has a warm, engaging smile on his face. Of course, you can argue that it’s easy to walk around with a smile when you’re worth $4 billion[ But seriously, smile. It won’t hurt and it will make you more likable. Most business professionals don’t smile as mtch as they should during presentations. I’m helping some executives prepare for CES, the big Consumer Electronics Show in January where they will announce new products. They get so caught up in the slides and what they’re going to say (as they s lould during preparation), they forget that new products bring joy to their consumers. In most cases—with the exception of bat news, of course-the first and last thing you say to yourself before launching into your presentation should be, "Have fun." 3. Get your body moving. Many people are uncomfortable using expansive hand gestures. Don’t be. I spoke to David McNeill at the University of Chicatgo, who is known for his research into gesture and speech. He says that clear, confident speakers use hand gestures and that the gestures leave a positive impression on listeners. He went on to say that using gestures will help you speak better because for most of us it takes effort not to use gestures. Don’t be aft’aid of using your hands. AOL’s (TWX) Truveo.com is one of my favorite video search engines. I use it to retrieve clips of business speakers to study heir body language. Symantec’s (SYMC) John Thompson, Oracle’s (ORCL) Larry Ellison, Cisco’s (CSCO) John Chamhers, and eBay’s (EBAY) Meg Whitman are excellent examples of people with confident, energetic body language. 4. Study TV and radio personalities. Sars of television and radio who score high on the likability scale have high-energy personalities. I had a conversation with Suze Orman over the phone a couple of years ago and remember it to this day. Her energy comes right through the speaker. What you see on her CNBC show is what you get behind the scenes. High energy. The other day I watched Food Network (SSP) star Rachael Ray sign books at a mall where I happened to be shopping: Sometimes critics poke fun at her "perky" personality and phrases like "yum-o," but the fact is she has energy and millions of viewers enjoy it. The network morning-show hosts are typically chosen for their energetic personalities. Today’s Matt Lauer on NBC (GE) and The Early Show’s Julie Chen on CBS (CBS) are excellent examples, but there are many others on morning television. Remember, maintaining an energetic presence is very difficult to do unless you’re involved with something you enjoy. If you are truly passionate about your company, product, or service, then show it. Speak with energy and vitality. Your listeners will love you for it. Why is Virgin entrepreneur Richard Branson popular
A. Because he has fun and it shows.
Because he doesn’t smile as much as he should during presentations.
C. Because he is very humorous.
D. Because he is famous.
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Passage One Questions 57 to 61 are based on the following passage. The man who invented Coca-cola was not a native Atlantan, but on the day of his funeral every drugstore in town testimonially slmt up shop. He was John Styth Pemberton, born in 1833 in Knoxville, Georgia, eighty miles away. Sometimes known as Doctor, Pemberton was a pharmacist (剂师) who, during the Civil War, led a cavalry troop under General Joe Wheelrer. He settled in Atlanta in 1869, and soon began brewing such patent medicines as Triplex Liver Pills and Globe of Flower Cough Syrup. In 1885, he registered a trademark for something called French Wine Coca-Ideal Nerve and Tonic Stimulant, a few months later he formed the Pemberton Chemical Company, and recruited the services of a bookkeeper named Frank M. Robinson, who not only had a good head for figures but, attached to it, so exceptional a nose that he could audit the composition of a batch of syrup (糖浆) merely by sniffling it. In 1886—a year in which, as contemporary Coea-Coca officials like to point out, Conan Doyle unveiled Sherlock Holmes and France unveiled the Statue of Liberty--Pemberton unveiled a syrup that he called Coca-Coca. It was a modification of his French Wine Coca. He had taken out the wine and added a pinch of caffeine, and, when the end product tasted awful, had thrown in some extract of cola nut and a few other oils, blending the mixture in a three-legged iron pot in his back yard and swishing it around with an oar. He distributed it to soda fountains in used beer bottles, and Robinson, with his glowing bookeeper’s script, presently devised a label, on which "Coca-Cola" was written in the fashion that is still employed. Pemberton looked upon his mixture less as a refreshment than as a headache cure, especially for people whose headache could be traced to over-indulgence. On a morning late in 1886, one such victim of the night before dragged himself into an Atlanta drugstore and asked for a doolop of Cola-Cola. Druggists customarily stirred a teaspoonful of syrup into a glass of water, but in this instance the man on duty was too lazy to walk to the fresh-water tap, a couple of feet off. Instead, he mixed the syrup with some soda water, which was closer at hand. The suffering customer perked up almost at once, and word quickly spread that the best Coca-Cola was a fizzy one. Which of the following was unique to Frank M" Robinson’ working with the Pemberton’s Company
A. Skills to make French wine.
B. Talent for drawing pictures.
C. An acute sense of smell.
D. Ability to work with numbers.
Questions 32 to 35 are based on the passage you have just heard.
A. Because many settlements were abandoned.
Because there were many gold-hungry sailors.
C. Because private gold could not be protected by law.
D. Because everybody raced for California.
Stars of television and radio who score high on the likability scale have______.
Passage Two Questions 62 to 66 are based on the following passage. Between 1833 and 1837, the publishers of a "penny press" proved that a low-priced paper, edited to interest ordinary people could win what amounted to a mass circulation for the times and thereby attract an advertising volume that would make it independent. These were papers for the common citizen and were not tied to the interests of the business community, like the mercantile press, or dependent for financial support upon political party allegiance (效忠). It did not necessarily follow that all the penny papers would be superior in their handing of the news and opinion functions. But the door was open for some to make important journalistic advances. The first offerings of a penny paper tended to be highly sensational; human interest stories overshadowed important news, and cri ne and sex stories were written in full detail. But as the penny paper attracted readers from various social and economic brackets, its sensationalism was modified. The ordinary reader came to want a better product, too. A popularized style of writing and presentation of news remained, but the penny paper became a respectable publication that offered significant information and editorial leadership. Once the first of the successful penny papers had shown the way, later ventures could enter the competition at the higher level of journalistic responsibility the pioneering papers had reached. This was the pattern of American newspapers in the years following the founding of the New York Sun in 1833. The Sun, published by Benjamin Day, entered the lists against 11 other dailies. It was tiny in comparison; but it was bright and readable, and it preferred human interest features to important but dull political speech reports. It had a police reporter writing squibs( 讽刺性随笔) of crime news in the style already proved successful by some other papers. And, most important, it sold for a penny, whereas its competitors sold for six cents. By 1837 the Sun was printing 30,000 copies a day, which was more than the total of all 11 New York daily newspapers combined when the Sun first appeared, In those same four years James Gordon Bennett brought out his New York Herald ( 1835 ), and a trio of New York printers who were imitating Day’s success founded the Philadelphia Public Ledger ( 1836 ) and the Baltimore Sun ( 1837 ).The four penny sheets all became famed newspapers. What does the first paragraph say about the "penny press"
A. It was known for its in-depth news reporting.
B. It had an involvement with some political parties.
C. It depended on the business community for survival.
D. It aimed at pleasing the general public.