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广告策划的最终目的，是将广告信息向广告诉求对象传达。（）
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第一篇Preserving Nature for Future Demands for stronger protection for wildlife in Britain sometimes hide the fact that similar needs are felt in the rest of Europe．Studies by the Council of Europe，of which 21 countries are members，have shown that 45 per cent of reptile(爬行动物)species and 24 per cent of butterflies(蝴蝶)are in danger Of dying out． European concern for wildlife was outlined by Dr．Peter Baum，an expert in the environment and natural resources division of the council，when he spoke at a conference arranged by the administrators of a British national park．The park is one of the few areas in Europe to hold the council’s diploma(证书)for nature reserves(自然保护区)of me highest quality, and Dr．Baum had come to present it to the park once again．He was afraid that public opinion was turning against national parks，and that those set up in the 1960s and 1970s could not be set up today．But Dr．Baum clearly remained a strong supporter of the view that natural environments needed To be allowed to survive in peace in their own right． “No area could be expected to survive both as a true nature reserve and as a tourist attraction。”he went on．The short．sighted view that reserves had to serve immediate human demands for outdoor recreation(户外娱乐)should be replaced by full acceptance of their importance as places to preserve nature for the future． “We forget that they are the guarantee of life systems，on which any built-up area ultimately depends．”Dr．Baum went on．“We could manage without most industrial products，but we could not manage without nature．However, our natural environment areas，which are the original parts of our countryside，have shrunk(缩小)to become mere islands in a spoiled and highly polluted 1andmass．” Why did Dr．Baum come to a British national park（）
一、一般资料： 求助者，男性，49岁，汉族，已婚，本科毕业，机关公务员。 二、求助者自述： 我上中学时曾得过肺结核，因此平时对身体健康比较注意。在农村插队时学会了吸烟，每天约七八支，没觉得影响健康。由于在组织部门工作，经常需要准备材料，白天工作忙，需要在晚上夜深人静的时候写，因此经常加班。有时是思考的原因，有时确实是犯困，就多吸几支烟，近几年吸烟量比以前明显增加，每天一盒左右。前年同单位的一位处长，比我还年轻几岁，因肺癌去世了，我记得他吸烟，他真是吸烟才得的肺癌？这事对我很有震撼，便下决心戒烟。我自己是个意志力很坚强的人，虽然经历了痛苦，但总算戒了烟，现在几个月也不吸一支。大约在今年春节后，我感冒了到医院拍胸片，医生说肺部有阴影，可能是感染，经过治疗阴影消失了。但我总觉得憋气、胸闷，出不来气，觉得肺部还是有问题。为此又到其他医院做了检查，但都说没有明显的问题。我确实是不舒服啊，我想也许是医生水平比较低，检查不出我的病来，为此我也找了不同医院的专家，但烦人的是还是没有检查出病来。我今年还不到五十岁，退休前肯定能解决正司局级职务问题，弄好了可能有更好的前景。但肺里有病，谁也检查不出来，身体垮了怎么行？我本来工作就忙，还要经常到医院去，把医院里能做的检查差不多都做过了，就是检查不出问题来，我都快烦死了，我可怎么办？现在七八个月过去了，还没有一个明确的答案，领导、妻子、朋友都很关心我，有朋友说我惜命，小心眼，但肺部有毛病就是检查不出来恐怕不是小心眼吧，谁的肺有毛病谁自己知道。现在我觉得这是我最大的一块心病，工作效率明显下降，写一份材料，要花好几倍的时间，还经常出错，工作受到很大的影响。现在一天到晚总想着这件事，白天经常不舒服，咳嗽，胸闷，出不来气，血压也高，晚上睡不着，每晚也就能睡四五个小时，还经常作噩梦，注意力难以集中，食欲明显减退，体重下降了10多斤。我自己非常着急，心情很不好，很烦，没有心思干其他的事，怎么也摆脱不了内心的痛苦，请您一定要帮助我。 三、心理咨询师了解的情况： 求助者父亲为军队高级干部，母亲为公务员，家教非常严格，从小就要求他做一个懂事守纪律的好孩子，求助者要求自己很严格，从小学习就很好，一直是班干部，高考进入某名牌大学，毕业后进入某国家机关工作，工作努力、勤奋，做出很大的成绩，现为某部副司长。平时身体健康，30余年吸烟史，现戒烟2年。 经心理咨询师的帮助，求助者最终改变了认知，实现了咨询目标。 请依据以上案例，回答以下问题： 咨询时与求助者商定的咨询方案主要包括什么内容？（10分）
案例三 一般资料：求助者，女性，20岁，大学三年级学生。 案例介绍：求助者从大一第二学期开始，每到考试就紧张焦虑，就会想：“又要考试了，要是考不好可怎么办？我怎么见老师、同学？家人、朋友又会怎么看我？”考试一天天临近，她的情绪一天比一天紧张，甚至想到考试的场景，就会心跳加快，浑身发抖。明明知道没有什么可害怕的，可就是控制不住。求助者晚上入睡困难，有时半夜突然醒来，再也睡不着，只能睁着眼睛等到天亮，有时感觉不到饿，看什么都没胃口，吃什么都不香。受这种情绪困扰，无法正常复习，注意力不集中、记忆力下降、厌学，感到身心疲惫。考试时或大脑一片空白，或越想越乱、会答的题也答不出。考试成绩一次比一次差。求助者认为这样下去会越来越糟，心里十分痛苦，前来寻求帮助。 心理咨询师观察了解到的情况：求助者从小成绩就好，家长对其期望很高，特别关心她的学业，而她自小也比较懂事，对自己要求很严格，自尊心较强，容不得失败。进入大学后，由于学习环境、学习方法与高中相比有很大的变化，求助者觉得学习较以前吃力，虽然老师同学也帮助其进行调整，但效果不明显，压力变大，精神紧张。 单选：本案例中，最合理的咨询目标是（ ）。
Riches and Romance From Frante’S Wine Harvest September is harvest time．And with bunches of grapes swinging(摇摆)in the wind，the vineyards of southern France are getting ready to celebrate it． The yearly wine festival is held in honor of Bacchus，the Roman god of wine．It’s a fun time with parties，music，dancing，big meals and，of course，lots of wine． French wine-making began more than 2,500 years ago．The world’s oldest type of vine grows in France and always produces a good quality wine．Today France produces one-fifth of the world’s wine，and some of the most famous varieties． The top wine-producing areas are Bordeaux，Burgundy and the Loire Valley．Champagne，a drink used in celebrations，is named after the place where sparkling(有汽泡的)wine was first produced in 1700． Wine is made from the juice of freshly picked grapes．It is the sugars that turn into alcohol．Traditionally, people used to take off their shoes and crush the grapes with their bare feet to bring out the juice．Nowadays，this practice is usually carried out by machines． Each wine producing region has its own character，based on its type of grapes and soil． The taste of wine changes with time．Until 1 850, a11 French champagne was sweet．Now, both wine and champagne taste slightly bitter． The drink has always been 1inked with riches，romance and nobleness．Yet the French think of it in more ordinary terms． They believe it makes daily living easier,1ess hurried and with fewer problems． “A11 its links are with times when people are at their best；with relaxation，happiness，long slow meals and the free flow of ideas，”wrote wine expert Hugh Johnson． Many varieties of wine produced in France are named after places．（）
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