Although the Arctic looks lifeless, there are animals moving about. Caribou travel up and down feeding on the grass beneath the snow. The polar bears have a thick, waterproof coat. They eat birds’eggs, berries and dead whales. Walruses get shellfish from the ocean with their tusks. Seals have a layer of fat to keep them warm. They like to eat fish. The main idea of the paragraph is that although the (46) looks lifeless, there are a number of (47) there. Walruses get (48) from the ocean with their (49) . Seals have a (50) of fat to keep them warm.
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如果说传统管理信息系统的核心是数据库,那么决策支持系统的核心则是 【24】 。
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A--Notices B--Travel Guides C--Banking Guides D--Guide to Living Abroad E--Language of Advertising F--Hotels and Restaurants G--Menus and Recipes H--Transportation I--Registration and Charges J--Accommodation, Medical Treatment and Insurance K--Contracts and Agreements L--Letters of Credit M--Payment and Settlement Documents N--Application Letters O--Letters of Complaint P--Invitations Q--Confirmation Letters R--Letters of Congratulation S--Reservation Letters T--Letters of Request ( )交通 ( )应聘信
RCR集团在越南的子公司产量和销售额太小,达不到规模经济的要求,赢利前景不乐观。虽然在不到3年的时间里,初出国门的RCR海外兵团已经在竞争激烈的越南彩电市场抢得了10%的份额,但是这10%的份额所对应的销售量却只有区区7万台,不到年生产能力的七分之一,这意味着86%的生产能力被闲置。若是按照一般彩电企业正常的固定资产折旧率和固定费用率计算,7万台的彩电销量是很难保证项目赢利的。 在越南投资对于RCR来说有不少有利条件:文化背景、政治背景类同,容易沟通;越南已实行革新开放政策,经济快速增长;两国关系越来越密切等等。但是影响越南投资环境的不利因素也很多:越南经济比较落后,人均收入水平不到400美元,居民购买力不强,市场容量有限。对于越南普通家庭来说,彩电还是一种奢侈品,全国销售量也只有70万台左右,远远不及泰国、马来西亚等国。以区区70万台容量的市场,来支撑RCR集团的彩电海外业务,未免让人担心。彩电作为成熟产业,利润率已经相当低了,企业赢利必须达到相当规模的产销量。70万台的销售显然难以达到盈亏平衡点。越南彩电行业已经严重供过于求,行业中任何一家新进入者要从中分得一杯羹都如同虎口拔牙。越南彩电的生产能力已达300多万台,RCR此时以新建的方式插足越南彩电市场,势必进一步加剧供求矛盾,引发鱼死网破的激烈竞争,难以保证投资回报。 最拿手的是资源整合与低成本大规模生产,技术和设计恰恰是它的弱项。在越南,RCR必须与领先进入市场的日本、韩国的企业比技术比设计,这正是以已之短击人之所长,因为无论从技术还是从综合实力上看,RCR都无法与后者比拼。 越南的家电配套企业少,配套成本高,大大限制了RCR低成本优势的发挥。总之,RCR集团过高地估计了越南市场的容量和潜力,对投资前景过于乐观,是其对越巨额投资陷入困境的主要原因。 经过市场调研,越南的新兴富裕阶层消费理念尚不成熟,更喜好盲目追求名牌和产品的高性能、高科技,迷信日本、韩国品牌,而对价格不敏感。另外,由于中越边贸开放初期,一些假冒伪劣的中国内地产品流入越南,给中国产品形象造成了不良影响,不少越南人认为价格低的中国产品就等同于劣质品。因而RCR的低价策略没有起到应有的作用,反而对RCR品牌知名度和认同度有不利影响。 阅读案例后,请回答下列问题: 你有更好的建议吗请说明原因。