题目内容
品牌一词，“品”在前，“牌”在后，这说明要先有“品”，才有“牌”，也就是说，要是没有好的产品做支撑，单靠打广告，搞赞助，即使能做出个名牌，也只是（）。这方面的教训（）。所谓的“品”，不仅指“产品”、“品质”，还包括企业的“品行”，也就是说企业还要积极地履行社会责任。依次填入括号部分最恰当的一项是（）
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14（）
He saw the old lady and her car on the side of the road. He could see she needed help. So he pulled up in front of her car and got out.Even with the smile on his face, she was worried. He didn’t look safe. He looked poor and hungry.He said, "I’m here to help you, ma’am. My name is Bryan Anderson. "All she had was a flat tire (瘪胎), but for an old lady, that was bad enough. Bryan changed the tire and she couldn’t thank him enough for the help. Then, the lady asked how much she owed him. She had already imagined all the terrible things that could have happened. He told her that if she really wanted to pay him back, the next time she saw someone who needed help, she could give that person the help they needed.A few miles down the road, the lady saw a small cafe She went in. The waitress came over with a sweet smile, one that even being on her feet for the whole day couldn’t erase. She noticed the waitress was nearly eight months pregnant (怀孕) , but she never let her aches be noticed. The old lady wondered how someone who had so little could be so giving to a stranger. Then, she remembered Bryan.After her meal, the lady paid with a one hundred dollar bill. The waitress quickly went to get change, but when she came back, she noticed something written on the napkin (餐巾纸) with the words saying: "You don’t owe me anything. Somebody once helped me out, the way I’m helping you. If you really want to pay me back, here is what you do : Do not let this chain of love end with you. "Under the napkin were four more $100 bills.That night when the waitress got home, she was thinking about what the lady had written. How could the lady have known how much she and her husband needed the money with the baby due next month As she lay sleeping next to her husband, she whispered soft and low, "Everything’s going to be all right. I love you, Bryan Anderson. \ Why did the old lady want to give money to Bryan ？（）
5（）
Mobile Phone MannersMobile phones have changed the way we communicate (交流); they have also brought about problems in phone manners (礼仪). Gaik Lira, a Singapore-based advisor, has some advice on phone manners.When dealing with missed calls, the person being called should return the call. "Calls should be returned as soon as possible, and no later than the following day. Anything later than that, and an apology or a reason for the delay should go with the call. "Text messages should be kept short and to the point. If they go beyond four or five lines, call or e-mail instead. "The use of short forms should be among family members and friends, never in a business situation. "Speak in a low voice as if you were talking to someone next to you. If the connection is bad, don’t raise your voice in order to be heard, simply move to another place where the connection may be better. And if that doesn’t work, tell the caller to call you back or offer to call at a later time.When a conversation is cut off due to a bad connection, the person who started the conversation should call back. "It may be inconvenient for the other person to return the call, especially if it’s an unlisted number, or an overseas call. "When running late for a date or meeting, it is acceptable to text to inform that you’ll be delayed. Messages should be apologetic. "A message like ’ Sorry. Will be about 30 minutes late due to flight delay’ is considered polite and thoughtful. "Taking calls during meetings is only acceptable if you have informed the chairperson that you are expecting an urgent (紧急的) call. If you get an unexpected but urgent call, apologize to those present and offer a quick explanation as to why you have to take that call. Then leave the room to continue your phone conversation. According to the text, you had better make a call when （）.
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