TEXT E No one person has done more to shape modern sexual values in America and therefore the Western world —than Dr. Alfred Kinsey. The researcher’s ground-breaking 1949 study, "Sexual Behaviour in the Human Male", which followed by its companion work on females, tore aside the curtain of silence on sexuality and lifted the taboos on talking freely about what popular culture would previously only refer to as "makin’ whoopee". Kinsey’s research into what makes us tick in the bedroom not only laid the groundwork for the 1960s sexual revolution, but also did the same for much of the theory behind modern-day sex education. After Sigmund Freud made his career reminding us how repressed we were, Kinsey grabbed the baton and went on to show us what we could do about it. But now his post-war glory has faded and conservative critics point to AIDS, drugs and other social ills as natural products of 1960s counter-culture. Kinsey’s star is on the wane; indeed, new allegations, some of them partly justified, are not only casting doubt on his scientific methods, but asking whether the good doctor should have been thrown in jail as a child abuser. The anti-Kinsey ball started rolling in the 1980s when a researcher called Judith Reisman published a book, Kinsey, Sex and Fraud, questioning his methods, especially using a large number of convicts, and unconventional and promiscuous interviewees in his research, while claiming that his eventual findings on sexual nature were representative of average, heterosexual citizens. This theme was taken up late last year by the Family Research Council in Washington, possibly the United States’ most influential group lobbying for traditional, Christian family values. Kinsey is a natural target for the organisation, since it believes that the researcher’s aim was nothing less than the destruction of traditional moral values and the initiation of a new order of free-love. The council has just won a small victory. It recently produced a video and booklet asking serious questions about a section in Kinsey’s work in which he produced statistics on the rate of sexual climax for children as young as four months. While it now seems incredible that no one in 1949 bothered to ask how Kinsey could possibly know how young boys were reaching climax, the council finally did. The video demanded to know what experiments Kinsey did, whether they involved criminal abuse, and where those victims are now. Since Kinsey had long gone, it was left to the Kinsey Institute at Indiana University to speak on his behalf. Its director revealed a long-standing secrets no, the great man had not laid his hands on any youngsters, he said, all his information came from one single source: a paedophile who had had sex with over 300 boys. The admission has cast serious doubt on the famous doctor’s credentials (the child molester in the study conveniently died in 1955) and provided ammunition to those who wish to demonise his entire legacy. Evidence that the anti-Kinsey movement was gaining ground came in 1994, when President Bill Clinton had to sack his Surgeon General, Joycelyn Elders, for making the Kinseyesque remark that schoolchildren should be made aware of masturbation. Now, the father of free love must be squirming in his grave. According to the passage, Kinsey’s work can best be characterised as ______.
A. conservative
B. progressive
C. problemaic
D. traditional
How can a company improve its sales One of the keys to more effective selling is for a company to first decide on its "sales strategy." In other words, what is the role of the sales person Is the salesperson’s job narrative, suggestive, or consultativeThe "narrative" sales strategy depends on the salesperson moving quickly into a standard sales presentation. His or her pitch highlights the benefits for the customer of a particular product or service. This approach is most effective for customers whose buying motives are basically the same and is also well suited to companies who have a large number of prospects (可能的主顾) on which to call.The "suggestive" approach is tailored more for the individual customer. The salesperson must be in a position to offer alternative recommendations that meet a particular customer’s needs. One key aspect of the suggestive approach is the need for the salesperson to engage the buyer in some sort of discussion. The salesperson can then use the information gleaned from the customer to suggest an appropriate product or service."We tell our salespeople to be like wine stewards," says Mindy Sahlawannee, a corporate sales trainer, "the wine steward first checks to see what food the customer has ordered and then opens by suggesting the wine that best complements the dish. Most companies who use a narrative strategy should be using a suggestive strategy. Just like you can’t drink red wine with every dish, you can’t have one sales recommendation to suit all customers."The final strategy demands that a company’s sales staff act as "consultants" for the buyer. In this role, the salesperson must acquire a great deal of information about the customer. They do this through market research, surveys, and face-to-face discussions. Using this information, the salesperson makes a detailed presentation tailored specifically to a customer’s needs."Good sales ’consultants’," says Alan Goldfarb, president of Ad Pro, Inc., "are the people who use a wide range of skills including probing, listening, analysis, and persuasiveness. The best sales ’consultants’, however, are the ones who can ’think outside the box’ and use their creativity to present a product and close the sale. The other skills you can teach. Creativity is innate. It’s something we look for in every employee we hire."More and more sales teams are switching from a narrative or suggestive approach to a more consultative strategy. As a result, corporations are looking more at intangibles such as creativity and analytical skills and less at educational background and technical skills."The next century will be about meeting individual customer needs," says Goldfarb, "the days of one size fits all are over. According to Alan, creativity in salespeople ()
A. is something that can not be trained or taught
B. is something that can be gained through years of experience
C. is the ability to "think outside the box"
D. is the ability to persuade customers effectively and efficiently