Advertisers can use (36) media, or means, to deliver their sales messages. The (37) media are newspapers, magazines, television, radio, direct mail, outdoor (38) , and point-of-sale or point-of-purchase advertising. Which single medium or (39) of media is used depends on the product, the market area in which the company (40) , the income group to which the product appeals, and other (41) . Newspapers are the oldest (42) medium in the United States. The newspaper, with its fresh stream of news and features, (43) a high degree of reader interest every day. (44) as much as for the editorial content. They use the retail ads as shopping guides. (45) . Newspapers are useful for both local and national advertising. (46) .Mass-circulation magazines, such as Time, Newsweek, Playboy, and Reader’s Digest, reach millions of readers and are used mainly by national advertisers.
Questions 11 to 18 are based on the passage you have just heard.
A. That the man will not be able to sleep.
B. That someone will enter the back door while the man is sleeping.
C. That the lock on the door will break.
D. That the man will not be able to come back.