题目内容

3.Since the KFC fast food restaurant entered the Beijing market in 1987, it has continuously developed franchise chain stores and occupied the Beijing fast food market, which belongs to ( ).

A. Market development strategy
B. Product development strategy
C. Diversification Strategy
D. Market penetration strategy

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2.When evaluating the subordinate business departments, headquarters who adopt unrestricted related diversification strategies will usually use ( )

A. Subjective evaluation, linked to the enterprise's overall performance
B. Objective evaluation, linked to business unit performance
C. Subjective and objective comprehensive evaluation, linked to enterprise, SBU and business unit performance
D. Not related to the performance of subordinate business units

1.TCL is making strategic foray into the field of automobile manufacturing, this strategic level belongs to ( )

A. Corporate-level strategy
B. Competitive strategy
C. Functional strategy
D. Product strategy

22.In the process of implementing the diversification strategy of the enterprise, the centralization and decentralization of each business department mainly depend on the management ability of the diversified headquarters and the management ability between the business departments.

21.The most commonly used organizational structure for the diversification strategy is the business unit structure. The business unit structure can facilitate the direct management of the functional departments of the headquarters, and it is easier to obtain the economies of scale of manufacturing or sales of each business department.

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