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Gianni Agnelli, Chairman of Fiat, Italy’s largest private industrial corporation, is known in Italy as the Lawyer, because he was trained in law at Turin University. That he has never practiced, his training may soon be useful. On April l7th Mr. Agnelli admitted to a group of Italian industrialists in Venice (19) Fiat had been (20) in some corruptions in Italy. On April 2lst, Fiat’s lawyers and Cesare Romiti, its managing director, met Milan magistrates to (21) the firm’s involvement in bribery to win business from state-owned companies.Fiat is not the (22) Italian company caught up in Italy’s increasing Political corruption scandal. According to the latest figure, some 200 businessmen and politicians were sitting in prison (23) a result of judicial inquiries into kickbacks paid to politicians by firms. Hundreds more are still (24) influence of Fiat, (25) sales are equal to 40% of Italy’s home product, the scandal at the company has (26) the industrial establishment.Though neither Mr. Agnelli (27) Mr. Romiti has been (28) of wrongdoing, several other senior Fiat managers have allegedly been involved in paying kickbacks to win state-owned contracts. (29) arrested include Francesco Mattiol, Fiat’s finance director, and Antonio Moscon, the (30) head of its Toro insurance branch. (31) men have been (32) about their previous roles on the board of Cogefar-Impresit, Fiat’s construction subsidiary. Last May, Enzo Papi admitted paying a 1.5 million-dollar bribe for a contract, (33) to Milan’s underground. 19（）
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The Crisis of CreditHere’s the scary thing about the identity-theft ring that the feds cracked last week: there was nothing any of its estimated 40, 000 victims could have done to prevent it from happening. This was an inside job, according to court documents. A lowly help-desk worker at Teledata Communications, a software firm that helps banks access credit reports online, allegedly stole passwords for those reports and sold them to a group of 20 thieves at $ 60 a pop. (8) Cost to the victims: $ 3 million and rising. Even scarier is that this, the largest identity-theft bust to date, is just a drop in the bit bucket. More than 700,000 Americans have their credit hijacked every year. It’s one of crime’s biggest growth markets. A name, address and Social Security number — which can often be found on the Web — are all anybody needs to apply for a bogus line of credit. Credit companies make $ 1.3 trillion annually and lose less than 2% of that revenue to fraud. (9) As it stands now, it’s up to you to protect your identity.The good news is that there are plenty of steps you can take. Most credit thieves are opportunists, not well-organized gangs. (10) Others steal wallets and return them, taking only a Social Security number. Shredding your junk mail and leaving your Social Security card at home can save a lot of agony later.But the most effective way to keep your identity clean is to check your credit reports once or twice a year. There are three major credit-report outfits: Equifax (equifax.com), Trans-Union (www.transunion.com) and Experian (experian.com). (11) Of the three, I found Trans Union’s website to be the cheapest and most comprehensive- laying out state-by-state prices, rights and tips for consumers in easy-to-read fashion.If you’re lucky enough to live in Colorado, Georgia, Maryland, Massachusetts, New Jersey or Vermont, you are entitled to one free report a year by law. (12) Avoid services that offer to monitor your reports year-round for about $ 70; that’s $10 more than the going rate among thieves. If you think you’re a victim of identity theft, you can ask for fraud alerts to be put on file at each of the three credit-report companies. You can also download a theft-report form at: www. consumer. gov/idtheft, which, along with a local police report, should help when irate creditors come knocking. Just don’t expect justice. That audacious help-desk worker was one of the fewer than 2% of identity thieves who are ever caught. 8（）
Creative Teams and ManagementWhen Colgate launched its then revolutionary Colgate Gum Protection toothpaste in 1990, company executives were confident they had a hit on their hands. The toothpaste incorporated a groundbreaking antibacterial technology they thought was the biggest innovation since fluoride. But in the months after the toothpaste’s six-country rollout, the product’s market share reached a meager 1%)— one-fifth of the company’s projections.What went wrong A new round of market research found that the original launch strategy muted the "breakthrough" message; the ads positioned the new toothpaste as a line extension instead of a revolutionary advance, and the public just didn’t buy the product’s broad claims. Up to this point, Colgate’s president, Bill Shanahan, had attended only quarterly review meetings; now he rolled up his sleeves to rescue the product, establishing a worldwide marketing team and meeting regularly with global business vice president Kathleen Thornhill and CEO Reuben Mark to follow the team’s progress.Shanahan and others at the very top sifted through the research and took part in the advertising development meetings, working elbow to elbow with the marketing team renamed colgate Total, and promoted with a retooled ad campaign that stressed the toothpaste’s 12- hour protection, the product was a hit in most of the 103 counties outside the United States.Shanahan continued to lavish personal attention on the product, putting Colgate Total under the direct supervision of Jack Haber, the worldwide director of consumer oral care products, and committing $35 million and a team of 200 employees to the project. With that kind of senior-level backing, Harber pulled out the stops, spending $ 20 million to promote Colgate Total to U. S. dentists alone. Within two months of its domestic launch in 1997, the product captured 10.5% of the U. S. toothpaste market and within six months muscled perennial champ, Procter &Gamble’s Crest, out of first place. Colgate Total has remained number one ever since. What transforms a good product idea like Colgate Total into a blockbuster We spent ten years studying more than 700 new product development teams and interviewed over 400 project leaders, team members, senior executives, and CEOs intimately involved in product development and launch. Of the hundreds of teams we studied, just 7% of them - 49 in all - created products that scored a perfect ten on our measure of blockbuster success. To achieve that score, products had to reach or exceed company goals, customer expectations, profit and sales targets, garner company and industry awards, and attract national attention. Products don’t become blockbusters without the intense, personal involvement of senior management - usually a CEO or division head. In every case studied, top management played an intimate, active, often daily role. This approach has been out of favor for decades, creative teams, as the thinking goes, should be empowered by management and then left alone. Too much attention stifles innovation. To that we say " Baloney" . Our work shows that, in the best case, management involvement should start on day one. Ideally, senior managers work closely with product team to establish must-have features and then help clear a path for the team. Top managers control resources, rules and cut through red tape. And, crucially, senior managers serve as cheerleaders and visionaries, broadcasting a message of organizational commitment that attracts buy-in at all levels of the company. What happened to Colgate’s new toothpaste（）
Name: (9) Sex: MaleNationality: (10) Passport No. : 8469703Flight No. : Flight (11) Destination: (12) Date: 7th June Time: 2:50 p. m. 10（）
There are (36) TV channels(频道)in the United States. Americans get a lot of entertainment(娱乐)and (37) from TV. Most people probably watch it for entertainment (38) . For some people, (39) , TV is where they get the news of (40) . But some new TV programs or shows put entertainment and news (41) .This new kind of program in the United States is (42) "infotainment", which means information(info-)and entertainment(-tainment). These kinds of programs use (43) to act out news stories, making the news (44) interesting and exciting to people. The shows also use (45) effects.(46) example of infotainment is the show "America’s Most Wanted." The producers of this program get stories from real (47) that the police have dealt with．In most of them, the police never found the person (48) committed the crime. Sometimes they (49) the criminal, but he or she ran (50) again. "America’s Most Wanted" is usually filmed in the place where the crime (51) . And actors are used to (52) the parts of all the people in the case. (53) the end of the story, however, "mug shots", (54) police photographs, of the real criminals are shown (55) TV. 53().
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