One of the basic ingredients of American popular culture is consumption, and it is the advertising industry that makes mass consumption possible. Advertising sells us (36) , beauty, youth, fashion, happiness, success, status and (37) . When Calvin Klein, for example, advertises blue jeans, he is selling us sex (38) , not jeans. Polo sells us fashion status and Miller beer offers us macho (男子的) good times. Research has shown that the average adult can be (39) to 500 advertisements each day from radio, television, newspapers and magazines. In 1987 $109 billion was spent on advertising in the United States and these (40) are growing at a faster rate than the (41) national product. Although advertising costs are (42) on to customers, advertising can also save consumers’ money by (43) more customers to manufacturers, thus making possible mass production and mass consumption, which leads to lower prices. Color television sets, for example, cost $ 800 to $1,000 when they first went on the market in the later 1950s, but (44) . Advertising is an important element of our culture because it reflects and attempts to change our life styles. (45) . It is estimated that, by the time a person raised in the United States reaches the age of 21, he or she has been exposed to 1 million to 2 million advertisements. (46) . It influences our choice to wear Reebok running shoes, brush our teeth with Crest, and feed our cats Fancy Feast.