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E Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for selfpromotion and because they have so much money to throw around. “It’s iniquitous,” they say, “that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods After all, it’s the consumer who pays...” The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of the ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train Would you like to read only closely printed columns of news in your daily paper A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the “small ads” which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the “hatch, match and dispatch” column but by far the most fascinating section is the personal or “agony” column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! The attitude of the author toward advertisers is （）.
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【真题试题】(2008年案例分析第61—65题)甲公司(出租人)与乙公司(承租人)约定购买100辆红旗轿车作为出租车使用，采用书面形式签订了融资租赁和乙公司指定购买丙公司(出卖人)生产的100辆红旗轿车。融资租赁合同的内容包括租赁物名称、数量、规格、技术性能、检验方法、租赁期限、租金构成及其支付期限和方式、币种、租赁期间届满租赁物的归属等条款。 根据以上资料，回答下列问题： 乙公司占有租赁物期间，租赁物造成第三人的人身伤害或者财产损害的，由( )承担责任。
B How should one invest a sum of money in these clays of inflation (通货膨胀) Left in a bank it will hardly keep its value, however high the interest rate is. Only a brave man, or a very rich one, dares to buy and sell on the Stock Market. Today it seems that one of the best ways to protect your savings, and even increase your wealth is to buy beautiful objects from the past. Here I am going to offer some advice on collecting antique clocks, which I personally consider are among the most interesting of antiques. I sometimes wonder what a being from another planet might report back about our way of life. "The planet Earth is ruled by a mysterious creature that sits or stands in a room and makes a strange ticking sound. It has a face with twelve black marks and two hands. Men can do nothing without its permission, and it fastens its young round people’s wrists so that everywhere men go they are still under its control. This creature is the real master of Earth and men are its slaves." Whether or not we are slaves of time today depends on our culture and personality, but it is believed that many years ago kings kept special slaves to tell the time. Certain men were very clever at measuring the time of day according to the beating of their own hearts. They were made to stand in a fixed place and every hour or so would shout the time. So it seems that the first clocks were human beings. However, men quickly found more convenient and reliable ways of telling the time. They learned to use the shadows cast by the sun. They marked the hours on candles, used sand in hour-glasses, and invented water-clocks. Indeed, any serious student of antiques should spend as much time as possible visiting palaces, stately homes and museums to see some of the finest examples of clocks from the past. Antique clocks could be very expensive, but one of the joys of collecting clocks is that it is still possible to find quite cheap ones for your own home. After all, if you are going to be ruled by the time, why not invest in air antique clock and perhaps make a future profit The purpose of the passage is ______.
G The police fired tear gas and arrested more than 5000 passively resisting protestors Friday in an attempt to break up the largest antinuclear demonstration ever staged in the United States. More than 135000 demonstrators confronted the police on the construction site of a 1,000-megawatt nuclear power plant scheduled to provide power to most of southern New Hampshire. Organizers of the huge demonstration said that the protest was continuing despite the police actions. More demonstrators were arriving to keep up the pressure on state authorities to cancel the project. The demonstrator had charged that the project was unsafe in the densely populated area, would create thermal pollution in the bay, and had no acceptable means for disposing of its radioactive wasters. The demonstrations would go on until the jails and the courts were so overloaded that the state judicial system would collapse. Governor Stanforth Thumper insisted that there would be no reconsideration of the power project and no delay in its construction set for completion in three years. "This project will begin on time and the people of this state will begin to receive its benefits on schedule. Those who break the law in misguided attempts to sabotage the project will be dealt with according to the law," he said. And the police called in reinforcements from all over the state to handle the disturbances. The protests began before dawn Friday when several thousand demonstrators broke through the police lines around the cordoned-off construction site. They carried placards that read "No Nukes is Good Nukes," "Sunpower, Not Nuclear Power," and "Stop Private Profits from Public Peril. " They defied police order to move from the area. Tear gas canisters fired by the police failed to dislodge the protestors who had been prepared with their own gas masks or facecloths. Finally the gas-masked and helmeted police charged into the crowd to drag off the demonstrators one by one. The protestors did not resist the police, but refused to walk away under their own power. Those arrested would be charged with unlawful assembly, trespassing, and disturbing the peace. Who had gas masks
On our first day’s driving on the Scottish island of Mull, my husband and I came to a stretch of water that we had to cross on a small ferry boat. The ferryman asked if we would (21) waiting ten minutes while he transported a family of cows (22) the water to their summer pasture. This (23) with the cows stuck in my mind as a (24) of Mull, a place far removed from the hurried confusion of city life. For, travelers in (25) of a quiet, peaceful place, there can be few better ends. We (26) the island to be a charming mix of mountains, castles and sandy beaches. One of the best days of our trip was (27) we joined a nature tour of the island, and had the (28) fortune to see a (29) of rare creatures, including red deer and golden eagles. But no visit to Mull is (30) without a trip to the small island of Iona. Iona has great historical (31) because it is the place where early Scottish kings were (32) Our first attempt to get to Iona had to be (33) owing to the heavy rain which is (34) characteristic of the island. It was another three days before we could get to Iona, but in the end it was well (35) the wait and was the highlight of our trip.
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