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All other features of the product are more important than its colour. The least______

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Our product is the least expensive on the market. All the other______

Our product is more widely available than most of the competing brands. Most of the______

Packaging Personal selling Point of sale advertising Public relations Publicity Sales literature Showrooms Sponsorship Telephone sales Trade fairs and exhibitions Word of mouth Your rep can visit customers: this is the most effective method of promotion, but also the most expensive. ______

Mexico ______ Germany.

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