题目内容
There are three additional factors that should be cited in order to ensure greater success in the youth market. The first is that the youth group is a perpetually new market. As consumers move into this market, the advertiser needs to attract them, since every brand is a new brand to someone who has never used it before. This stream of young consumers moves along in age and finally drifts into an older pool of householders. Thus, a marketer must not neglect young consumers who come "on stream" if the company’s brand is to have continued success in the older-age market. A second point to remember is that companies may be able to utilize youth appeals to a market broader than the traditional age boundary would indicate. Marketers today are defining "youth" more in terms of a state of mind than of a specific age. The result of this is that many companies, ranging from retailers to manufacturers, are broadening their emphasis to include the mature and more affluent customers who "think young". A final point for the market to recognize is the growing and global nature of the market. The youth market will increase worldwide. Moreover, there appears to be a growing homogenization of the teenage market worldwide. Many companies see teen tastes and attitudes as being sufficiently similar to warrant (保证，使有正当理由) a global advertising and marketing strategy. If there is a generic type of teenager emerging globally, this has important implications for marketers. First, sheer market size is staggering (令人惊愕的)—1.37 billion people, or 26 percent of world population, aged 10 to 19 in 1990—and there is a trend of teens in industrialized nations spending a higher percentage of their parents’ disposable income. Second, a danger lurks in this market for U.S. marketers. They must recognize that the United States may not remain the cultural nerve center for teens. Constant travel and attention to new ideas generated abroad are necessary, rather than assuming an automatic reliance on the primacy of U.S. cultural exports. The growing and global nature of youth market lies in all of the following EXCEPT ______.
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Directions: There are 10 blanks in the following passage. For each numbered blank, there are 4 choices marked A, B, C and D. Choose the best one and mark your answer on the ANSWER SHEET with a single line through the center. One way of improving your language skill is to read for 1 novels, plays, travel books, and so on. And in reading books of this kind the 2 thing is to get on with the reading and to try to guess 3 the writer is going to tell you in the book. This is impossible 4 you stop to think over the meaning of every 5 word which happens to be unfamiliar to you. You cannot enjoy a story if you stop half a dozen times 6 every page in order to look up words in the dictionary. When you are reading books of this kind, 7 , you will usually have to rely mainly on the 8 to help you. If you see an unfamiliar word, do not let it take too much of your 9 from the main thread of the story. In all probability you will meet the same word again a few pages later and in a 10 different context, and each time you see it your understanding of it will become more exact.
Directions: There are 10 blanks in the following passage. For each numbered blank, there are 4 choices marked A, B, C and D. Choose the best one and mark your answer on the ANSWER SHEET with a single line through the center. One way of improving your language skill is to read for 1 novels, plays, travel books, and so on. And in reading books of this kind the 2 thing is to get on with the reading and to try to guess 3 the writer is going to tell you in the book. This is impossible 4 you stop to think over the meaning of every 5 word which happens to be unfamiliar to you. You cannot enjoy a story if you stop half a dozen times 6 every page in order to look up words in the dictionary. When you are reading books of this kind, 7 , you will usually have to rely mainly on the 8 to help you. If you see an unfamiliar word, do not let it take too much of your 9 from the main thread of the story. In all probability you will meet the same word again a few pages later and in a 10 different context, and each time you see it your understanding of it will become more exact.
To write a good story one needs, among other things, a very ______ imagination.
They put some money away each month ______ rainy days.
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