In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the world"s largest【C1】______ network for help. Nine media organisations,【C2】______the BBC through its youth-oriented Newsbeat service, the Guardian and the New York Times, have【C3】______ a deal with Facebook to publish some of their【C4】______directly through the social network rather than【C5】______ hosting it on their own sites as part of a trial. The【C6】______comes as increasing numbers of, readers rely on the social network as the main site【C7】______which they receive news. Facebook wants not only to 【C8】______users to news sites 【C9】______to be the place where they stay and consume it, too. Facebook already 【C10】______ nearly 20 per cent of the Guardian"s web traffic, excluding visits to its own apps, and about 15 per cent of 【C11】______ to the New York Times site. The Facebook deal follows complaints by some 【C12】______ that internet groups such as Google and Face-book 【C13】______ their own online businesses. Rupert Murdoch" s News Corp, 【C14】______ , a critic of Google and Face-book, is not participating. Others have【C15】______concern that Facebook would have too much power 【C16】______ which stories appear and where they are placed. Facebook said the【C17】______ would give publishers "control over their stories, brand experience and profit opportunities", including【C18】______to some user data. Online sharing of news articles has already 【C19】______ some readers away from publishers" 【C20】______pages towards social media sites. 【C15】
A. confirmed
B. expressed
C. cultivated
D. offered
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How men first learned to invent words is unknown; 【C1】______, the origin of language is a mystery. All we really know is that men, unlike animals, somehow invented certain 【C2】______ to express thoughts and feelings, actions and things,【C3】______they could communicate with each other; and that later they agreed 【C4】______certain signs, called letters, which could be 【C5】______ to represent those sounds, and which could be【C6】______. Those sounds, whether spoken,【C7】______written in letters, we call words. The power of words, then, lies in their 【C8】______—the things they bring up before our minds. Words become 【C9】______ with meaning for us by experience; 【C10】______the longer we live, the more certain words【C11】______ to us the happy and sad events of our past; and the more we 【C12】______ , the more the number of words that mean something to us 【C13】______ . Great writers are those who not only have great thoughts but also express these thoughts in words which appeal 【C14】______to our minds and emotions. This 【C15】______and telling use of words is what we call 【C16】______ style. Above all, the real poet is a master of【C17】______. He can convey his meaning in words which sing like music, and which【C18】______their position and association can【C19】______men to tears. We should, therefore, learn to choose our words carefully and use them accurately, or they will【C20】______our speech or writing silly and vulgar. 【C18】
A. in
B. on
C. over
D. by
In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the world"s largest【C1】______ network for help. Nine media organisations,【C2】______the BBC through its youth-oriented Newsbeat service, the Guardian and the New York Times, have【C3】______ a deal with Facebook to publish some of their【C4】______directly through the social network rather than【C5】______ hosting it on their own sites as part of a trial. The【C6】______comes as increasing numbers of, readers rely on the social network as the main site【C7】______which they receive news. Facebook wants not only to 【C8】______users to news sites 【C9】______to be the place where they stay and consume it, too. Facebook already 【C10】______ nearly 20 per cent of the Guardian"s web traffic, excluding visits to its own apps, and about 15 per cent of 【C11】______ to the New York Times site. The Facebook deal follows complaints by some 【C12】______ that internet groups such as Google and Face-book 【C13】______ their own online businesses. Rupert Murdoch" s News Corp, 【C14】______ , a critic of Google and Face-book, is not participating. Others have【C15】______concern that Facebook would have too much power 【C16】______ which stories appear and where they are placed. Facebook said the【C17】______ would give publishers "control over their stories, brand experience and profit opportunities", including【C18】______to some user data. Online sharing of news articles has already 【C19】______ some readers away from publishers" 【C20】______pages towards social media sites. 【C18】
A. approach
B. access
C. mode
D. manner
In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the world"s largest【C1】______ network for help. Nine media organisations,【C2】______the BBC through its youth-oriented Newsbeat service, the Guardian and the New York Times, have【C3】______ a deal with Facebook to publish some of their【C4】______directly through the social network rather than【C5】______ hosting it on their own sites as part of a trial. The【C6】______comes as increasing numbers of, readers rely on the social network as the main site【C7】______which they receive news. Facebook wants not only to 【C8】______users to news sites 【C9】______to be the place where they stay and consume it, too. Facebook already 【C10】______ nearly 20 per cent of the Guardian"s web traffic, excluding visits to its own apps, and about 15 per cent of 【C11】______ to the New York Times site. The Facebook deal follows complaints by some 【C12】______ that internet groups such as Google and Face-book 【C13】______ their own online businesses. Rupert Murdoch" s News Corp, 【C14】______ , a critic of Google and Face-book, is not participating. Others have【C15】______concern that Facebook would have too much power 【C16】______ which stories appear and where they are placed. Facebook said the【C17】______ would give publishers "control over their stories, brand experience and profit opportunities", including【C18】______to some user data. Online sharing of news articles has already 【C19】______ some readers away from publishers" 【C20】______pages towards social media sites. 【C13】
A. underestimate
B. undermine
C. increase
D. strengthen
In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the world"s largest【C1】______ network for help. Nine media organisations,【C2】______the BBC through its youth-oriented Newsbeat service, the Guardian and the New York Times, have【C3】______ a deal with Facebook to publish some of their【C4】______directly through the social network rather than【C5】______ hosting it on their own sites as part of a trial. The【C6】______comes as increasing numbers of, readers rely on the social network as the main site【C7】______which they receive news. Facebook wants not only to 【C8】______users to news sites 【C9】______to be the place where they stay and consume it, too. Facebook already 【C10】______ nearly 20 per cent of the Guardian"s web traffic, excluding visits to its own apps, and about 15 per cent of 【C11】______ to the New York Times site. The Facebook deal follows complaints by some 【C12】______ that internet groups such as Google and Face-book 【C13】______ their own online businesses. Rupert Murdoch" s News Corp, 【C14】______ , a critic of Google and Face-book, is not participating. Others have【C15】______concern that Facebook would have too much power 【C16】______ which stories appear and where they are placed. Facebook said the【C17】______ would give publishers "control over their stories, brand experience and profit opportunities", including【C18】______to some user data. Online sharing of news articles has already 【C19】______ some readers away from publishers" 【C20】______pages towards social media sites. 【C20】
A. introductory
B. home
C. yellow
D. technological