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The success of a speech is often attributed to the skill of the speaker, with merit being given to speakers who are confident, articulate, knowledgeable and able to deliver a speech with conviction. But often it is not the speakers who write these moving speeches, it is a speechwriter. And one industry in which this practice is common is that of politics. So what does it take to be a political speechwriter Well according to a recent job advertisement from the US Embassy in Britain, a political speechwriter needs to have exceptional interpersonal skills, be detail oriented and able to demonstrate a deep knowledge of their subject. They must also work closely with speakers and be able to relate to their style. Some believe that the best speechwriters have an inherent talent, a natural creative instinct, and that speechwriting is an art form. So what about those of us who do not possess such genius Can we still produce successful speeches In an interview with the BBC, Dr. Max Atkinson (a communications specialist) outlined a number of speechwriting techniques. He also illustrated how these techniques have been used in historic speeches. One such technique is introducing contrast. This is extremely useful when presenting a positive spin on a negative issue. One of the most famous examples of this can be seen in a speech given by former American President John F Kennedy, "Ask not what your country can do for you but what you can do for your country." Another technique is the use of three-part lists. Dr. Atkinson explains that this can be an excellent way of adding finality or confirming a statement. Former British Prime Minister Tony Blair was a fan of this technique. One of his most famous campaign slogans was "education, education, education". These techniques can be used like tools—they can be chosen from a toolbox and applied as necessary. A few other techniques you might find in a speechwriter’s toolbox might be the use of imagery, anecdotes and alliteration. So next time you have to prepare a speech or presentation, try applying one or more of these techniques and see if you have what it takes to be a winning speechwriter. To be a winning speechwriter, one should use______.
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The success of a speech is often attributed to the skill of the speaker, with merit being given to speakers who are confident, articulate, knowledgeable and able to deliver a speech with conviction. But often it is not the speakers who write these moving speeches, it is a speechwriter. And one industry in which this practice is common is that of politics. So what does it take to be a political speechwriter Well according to a recent job advertisement from the US Embassy in Britain, a political speechwriter needs to have exceptional interpersonal skills, be detail oriented and able to demonstrate a deep knowledge of their subject. They must also work closely with speakers and be able to relate to their style. Some believe that the best speechwriters have an inherent talent, a natural creative instinct, and that speechwriting is an art form. So what about those of us who do not possess such genius Can we still produce successful speeches In an interview with the BBC, Dr. Max Atkinson (a communications specialist) outlined a number of speechwriting techniques. He also illustrated how these techniques have been used in historic speeches. One such technique is introducing contrast. This is extremely useful when presenting a positive spin on a negative issue. One of the most famous examples of this can be seen in a speech given by former American President John F Kennedy, "Ask not what your country can do for you but what you can do for your country." Another technique is the use of three-part lists. Dr. Atkinson explains that this can be an excellent way of adding finality or confirming a statement. Former British Prime Minister Tony Blair was a fan of this technique. One of his most famous campaign slogans was "education, education, education". These techniques can be used like tools—they can be chosen from a toolbox and applied as necessary. A few other techniques you might find in a speechwriter’s toolbox might be the use of imagery, anecdotes and alliteration. So next time you have to prepare a speech or presentation, try applying one or more of these techniques and see if you have what it takes to be a winning speechwriter. What does the passage mainly discuss
Researchers at the New York Obesity Nutrition Research Center at St. Luke’s-Roosevelt Hospital found that sleep-deprived people seem to bum the same number of calories as the well-rested, but they consume about 300 more calories a day. Given that it takes just 3,500 calories to add a pound to your body, those calories can quickly turn into extra weight. But there are several other reasons that sleep loss could lead to weight gain, says sleep disorder specialist Michael Breus. When we get too little shut-eye, our metabolism slows down to conserve energy. That slowdown triggers the release of the hormone cortisol, which increases appetite. Your body thinks it needs more energy, so it asks for more food. In a vicious cycle, sleep loss also causes our bodies to release more ghrelin (胃饥饿素), another hormone that signals hunger, and less leptin (瘦素), the hormone that tells your stomach that it’s full. With your hormones off-kilter, your body wants more food and lacks the sensitivity to know when to stop eating. Not to mention that being awake more hours gives you more time to snack. "The later you’re up at night, the greater the likelihood that you’re going to eat," Breus says. And "you’re more likely to eat high-fat, high-carb foods." One other contributing factor to such weight gain is that the body bums the most calories during REM sleep, a deeply restful phase. And less sleep means less time in REM. For optimal health, experts say you should try to get 7.5 hours of sleep a night. If you have trouble sleeping, stick to a nightly routine, exercise during the day, banish worries to a journal, and keep pre-bedtime activities relaxing. What should we do to avoid sleeping trouble
Write a note of about 50-60 words based on the following situation: You are Alice. Your friend Jack asked you to take part in a party to be held in honor of Professor Bradley’s new book. But due to some reasons, you can’t go there. Write him a note to decline the invitation. Marks will be awarded for content, organization, grammar and appropriateness. Marks will be awarded for content, organization, grammar and appropriateness.
Today’s Britain is full of TV shows like Fame Academy, which claim to offer young hopefuls an instant passport to fame and riches. But a very different kind of academy may provide a new generation of Brits with a slower, steadier path to wealth. A "pig academy" in the east of England is aiming to train up new pig farmers to help boost local agriculture and meet the UK’s growing demand for pork. Last year consumption of pork products increased by 6,000 tonnes. But British farmers have not benefited from this rise in demand. A combination of increasing feed prices, competition from cheaper imports and an outbreak of foot and mouth disease have all eaten into their profits. Pig numbers in the UK have actually almost halved in the last decade. Now, Fresh Start Pig Academy in Lincolnshire is launching a course which intends to redress the balance. They say pig husbandry is a growth industry and newcomers are welcome. For those of you who fancy getting your hands dirty, the course will teach you everything you need to know: from keeping pigs healthy to raising the capital needed to start up. Pig farmer Anne Longthorp followed her father into the industry and believes that farming pigs is very rewarding work: "They’re great, inquisitive animals to work with. Just watching their behaviour —it’s really interesting work. There is a lot more to pig farming than people give us credit for. It’s very scientific." So, while most of Britain’s young people may continue to dream of overnight stardom, others will hope a more traditional career will help them bring home the bacon. Anne Longthorp believes that______.
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