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案例分析题The Great Newspaper WarUp until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used no illustrations and the articles were__________(51)politics or business.Two men_________(52) that -Joseph Pulitzer of the New York World and William Randolph Hearst of the New York Morning Journal. Pulitzer_________(53) the New York World in 1883. he changed it form a traditional newspaper into a very_________(54) one overnight(一夜之间). He__________(55) lots of illustrations and cartoons. And he told his reporters to write articles on__________(56) crime or scandal they could find. And they did. One of them even pretended she was crazy and then she was__________(57) to a mental hospital. She them wrote a series of articles about the poor_________(58)of patients in those hospitals.In 1895, Hearst___________(59) to New York from California. He wanted the New York Morning Journal to be more sensational(轰动的) and more exciting_____________(60) the New York World. He also wanted it to be cheaper, so he_______________(61) the price by a penny. Hearst attracted attention because his headlines were bigger than_________(62). He often said, "Big print makes big news."Pulitzer and Hearst did anything they_____________(63) to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator(插图画家), to_____________(64) pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was___________(65). Hearst answered, "You furnish (提供) the pictures. I’ll furnish the war." 62（）
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案例分析题The Great Newspaper WarUp until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used no illustrations and the articles were__________(51)politics or business.Two men_________(52) that -Joseph Pulitzer of the New York World and William Randolph Hearst of the New York Morning Journal. Pulitzer_________(53) the New York World in 1883. he changed it form a traditional newspaper into a very_________(54) one overnight(一夜之间). He__________(55) lots of illustrations and cartoons. And he told his reporters to write articles on__________(56) crime or scandal they could find. And they did. One of them even pretended she was crazy and then she was__________(57) to a mental hospital. She them wrote a series of articles about the poor_________(58)of patients in those hospitals.In 1895, Hearst___________(59) to New York from California. He wanted the New York Morning Journal to be more sensational(轰动的) and more exciting_____________(60) the New York World. He also wanted it to be cheaper, so he_______________(61) the price by a penny. Hearst attracted attention because his headlines were bigger than_________(62). He often said, "Big print makes big news."Pulitzer and Hearst did anything they_____________(63) to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator(插图画家), to_____________(64) pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was___________(65). Hearst answered, "You furnish (提供) the pictures. I’ll furnish the war." 53（）
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案例分析题The Great Newspaper WarUp until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used no illustrations and the articles were__________(51)politics or business.Two men_________(52) that -Joseph Pulitzer of the New York World and William Randolph Hearst of the New York Morning Journal. Pulitzer_________(53) the New York World in 1883. he changed it form a traditional newspaper into a very_________(54) one overnight(一夜之间). He__________(55) lots of illustrations and cartoons. And he told his reporters to write articles on__________(56) crime or scandal they could find. And they did. One of them even pretended she was crazy and then she was__________(57) to a mental hospital. She them wrote a series of articles about the poor_________(58)of patients in those hospitals.In 1895, Hearst___________(59) to New York from California. He wanted the New York Morning Journal to be more sensational(轰动的) and more exciting_____________(60) the New York World. He also wanted it to be cheaper, so he_______________(61) the price by a penny. Hearst attracted attention because his headlines were bigger than_________(62). He often said, "Big print makes big news."Pulitzer and Hearst did anything they_____________(63) to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator(插图画家), to_____________(64) pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was___________(65). Hearst answered, "You furnish (提供) the pictures. I’ll furnish the war." 56（）
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