Which statement is FALSE in terms of what is possible in transformation? 对于在重组中可能出现的情况,以下哪条是错误的?
A. Incrementalism normally works better 渐进改变通常效果更好
B. World class transformations typically deliver 2-3x what manager thought was possible 世界级的转型通常能产生两到三倍于管理者预期的结果
C. Transformations normally take only half the time managers have expected 转型往往只需要花费管理者预期的时间的一半
D. Time increases risk 时间越长,风险越大
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Which one of the following is the most typical turnaround focus? 以下哪条是最常见的重组重点?
A. Change of leadership 调整管理层
B. Cost reduction initiatives 成本削减措施
C. Business model changes 商业模式改变
Diversification 多元化
Sustainable competitive advantage is achieved when a firm or business unit is able to do things that_______to the customer.可持续的竞争优势来自于一家公司或者一个部门能够为客户________。
A. Bring good service 带来良好的服务
B. Supply unique products提供独特的产品
C. Make profits 获得利润
D. Add value 创造价值
Which one of the following is NOT part of "The main way SPARK chose to advertise"?下列哪个不是SPRAK公司主要的广告方式?
A. Social media社交媒体
B. Television 电视
C. Radio广播
D. Billboard 城市广告牌
According to the interviews Chris Quinn mentioned, the reason why travelers in the airport didn't choose Telecom New Zealand is that________.根据Chris Quinn提到的采访,机场旅客们没有选择新西兰电信公司的电话卡的原因是_______。
A. Vodafone was cheaper than Telecom New Zealand 沃达丰比新西兰电信更便宜
B. Vodafone was more famous than Telecom New Zealand 沃达丰比新西兰电信更有知名度
C. Vodafone's brand was more obvious than Telecom New Zealand 沃达丰的商标比新西兰电信更显眼
D. Vodafone's service was better than Telecom New Zealand 沃达丰的服务比新西兰电信更好