What is Promotion Promotion is one of the four elements of marketing (21) (product, price, promotion, place). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer’s purchasing decision. The (22) of five elements creates a promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A pro motional mix specifies how much attention to pay to each of the five subcategories, and how much money to (23) for each. A promotional plan can have (24) range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. (25) however there are three basic objectives of promotion. These are: 1, to present information to consumers as well as others; 2, to in crease demand; 3, to (26) a product. There are different ways to (27) a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an (28) like discounts, free (29) or a contest. This is to increase the sales of a given product. Promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to (30) immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
A. sell
B. promote
C. inform
D. present
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“给定资料2”提到了《农村留守儿童问题调查报告》这一文件。请结合“给定资料1~2”,谈谈组织《农村留守儿童问题调查报告》应该从哪些方面来评价。 要求:分条作答,简明扼要,不超过200字。
How many brochures does the woman need
A. Twenty.
B. One hundred.
C. Two hundred.
D. One thousand.
Questions 191-195 refer to the following notice and telephone message. NOTICE The four parking garages for Mansfield Towers will be closed at various times during the last three weeks of June for cleaning and repainting. Please make alternative arrangements for parking during this period. Make sure to inform the receptionist in the lobby if you are expecting clients from out of town in June. We will issue temporary parking passes for the garage at 5th and Main for our clients. These passes can be purchased for a fee of $2.00 a day during the month of June, but are reserved for regular clients, not employees. There are five spots available for these clients, and these will be assigned on a reservation basis only. Note: Parking on Green St. or Howe Ave. is strictly prohibited. Cars that are illegally parked will be ticketed and towed. For information about other local parking garages call the city help line at 800-555-9000. Why are none of the people attending the conference allowed to park at the 5th and Main garage
A. They didn’t make reservations on time.
B. They aren’t current clients.
C. They only have temporary passes.
D. They are from out of town.
What is Promotion Promotion is one of the four elements of marketing (21) (product, price, promotion, place). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer’s purchasing decision. The (22) of five elements creates a promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A pro motional mix specifies how much attention to pay to each of the five subcategories, and how much money to (23) for each. A promotional plan can have (24) range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. (25) however there are three basic objectives of promotion. These are: 1, to present information to consumers as well as others; 2, to in crease demand; 3, to (26) a product. There are different ways to (27) a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an (28) like discounts, free (29) or a contest. This is to increase the sales of a given product. Promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to (30) immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
A. qualification B. amplification C. description D. specification