The Californian coastline north and south of Silicon Valley is a trend-setting sort of place. Increasingly, the home interiors of the well-heeled there tend toward one of two (1) . Houses are (2) light flooded, sparse and vaguely Asian in (3) , with perhaps a Zen fountain in one corner, a Yoga area in another. Or they resemble electronic control rooms with all sorts of (4) , computers, routers, antennae, screens and remote controls. Occasionally, both elements are (5) . "She" may have the living room and’public areas, (6) "he" is banished with his toys up or down the stairs.Currently, the gadget lovers have powerful allies. Many of the largest companies in the consumer-electronics, computer, telecoms and internet industries have made a strategic decision to (7) visions of a "digital home", "eHome", or "connected home". Doubting that (8) from corporate customers will ever (9) to the boom levels of the late 1990s, Microsoft, Intel, Sony, Verizon, Comcast, Hewlett-Packard, Apple and others see the consumer (10) their best chance for growth and will be throwing a bewildering (11) of home "solutions" at (12) in the coming months and years.To understand what the (13) ultimately have in (14) it is best to visit the (15) homes that most have built on their campuses or at trade shows. (16) cosy and often intimidating, these feature flat screens almost everywhere, (17) electronic picture frames in the bedroom from the large TV-substitute in the living room. Every (18) has a microchip and can be (19) to, typed into or clicked onto. Everything is (20) to a central computer through wireless links. Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.12()
A. theirs
B. them
C. his
D. him
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The Californian coastline north and south of Silicon Valley is a trend-setting sort of place. Increasingly, the home interiors of the well-heeled there tend toward one of two (1) . Houses are (2) light flooded, sparse and vaguely Asian in (3) , with perhaps a Zen fountain in one corner, a Yoga area in another. Or they resemble electronic control rooms with all sorts of (4) , computers, routers, antennae, screens and remote controls. Occasionally, both elements are (5) . "She" may have the living room and’public areas, (6) "he" is banished with his toys up or down the stairs.Currently, the gadget lovers have powerful allies. Many of the largest companies in the consumer-electronics, computer, telecoms and internet industries have made a strategic decision to (7) visions of a "digital home", "eHome", or "connected home". Doubting that (8) from corporate customers will ever (9) to the boom levels of the late 1990s, Microsoft, Intel, Sony, Verizon, Comcast, Hewlett-Packard, Apple and others see the consumer (10) their best chance for growth and will be throwing a bewildering (11) of home "solutions" at (12) in the coming months and years.To understand what the (13) ultimately have in (14) it is best to visit the (15) homes that most have built on their campuses or at trade shows. (16) cosy and often intimidating, these feature flat screens almost everywhere, (17) electronic picture frames in the bedroom from the large TV-substitute in the living room. Every (18) has a microchip and can be (19) to, typed into or clicked onto. Everything is (20) to a central computer through wireless links. Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.8()
A. complaint
B. feedback
C. demand
D. censorship
The last-minute victory of the Texas Longhorns in this year’s Rose Bowl--America’s college football championship--was the kind of thing that stays with fans forever. Just as well, because many had paid vast sums to see the game. Rose Bowl tickets officially sold for$175 each. On the internet, resellers were hawking them for as much as $ 3,000 a pop. "Nobody knows how to control [this]," observed Mitch Dorger, the tournament’s chief executive.Re-selling tickets for a profit, known less politely as scalping in America or touting in Britain, is booming. In America alone, the "secondary market" for tickets to sought-after events is worth over $10 billion, reckons Jeffrey Fluhr, the boss of StubHub, an online ticket market. Scalping used to be about burly men lurking outside stadiums with fistfuls of tickets. Cries of "Tickets here, tickets here" still ring out before kick off. But the internet has created a larger and more efficient market. Some internet-based ticket agencies, such as tickco, com and dynamiteticketz, com act as traditional scalpers, buying up tickets and selling them on for a substantial mark-up. But others like StubHub have a new business mode — bring together buyers and sellers, and then take a cut. For each transaction, StubHub takes a juicy 25%.Despite its substantial commission—far higher than those charged by other online intermediaries including eBay or Craigslist—StubHub is flourishing. The firm was set up in 2000 and this year’s Rose Bowl was its biggest event ever. The Super Bowl in early February will bring another nice haul, as have U2 and Rolling Stones concerts. Unlike eBay, which is the largest online trader in tickets, StubHub guarantees each transaction, so buyers need not worry about fraud. The company’s revenues, now around $ 200m, are tripling annually (despite its start in the dotcom bust). And there is plenty more room to grow. Mr. Fluhr notes that the market remains "highly fragmented", with tiny operations still flourishing and newspaper classifieds not yet dead.But there are risks. Some events are boosting prices to cut the resale margins; others are using special measures to crack down. This summer, tickets to the soccer World Cup in Germany will include the name and passport number of the original purchaser and embedded chips that match the buyer to the tickets.Then there are legal worries. In America, more than a dozen states have anti-scalping laws of various kinds. New Mexico forbids the reselling of tickets for college games; Mississippi does so for all events on government-owned property. Such laws are often ignored, but can still bite. In Massachusetts, where reselling a ticket for more than $ 2 above face value is unlawful, one fan brought a lawsuit last autumn against 16 companies (including StubHub) over his pricey Red Sox tickets. The word "juicy" in the last sentence of the second paragraph most probably denotes ()
A. succulent
B. interesting
C. lucrative
D. liquid
"This is a really exciting time- a new era is starting," says Peter Bazalgette, the chief creative officer of Endemol, the television company behind "Big Brother" and other popular shows. He is referring to the upsurge of interest in mobile television, a nascent industry at the intersection of telecoms and media which offers new opportunities to device makers, content producers and mobile-network operators. And he is far from alone in his enthusiasm.Already, many mobile operators offer a selection of television channels or individual shows, which are "streamed" across their third-generation (3G) networks. In South Korea, television is also sent to mobile phones via satellite and terrestrial broadcast networks, which is far more efficient than sending video across mobile networks; similar broadcasts will begin in Japan in April. In Europe, the Italian arm of 3, a mobile operator, recently acquired Canale 7, a television channel, with a view to launching mobile-TV broadcasts in Italy in the second half of 2006. Similar mobile-TV networks will also be built in Finland and America, and are being tested in many other countries.Meanwhile, Apple Computer, which launched a video-capable version of its iPod portable music-player in October, is striking deals with television networks to expand the range of shows that can be purchased for viewing on the device, including "Lost", "Desperate Housewives" and "Law & Order". TiVo, maker of the pioneering personal video recorder (PVR), says it plans to enable subscribers to download recorded shows on to iPods and other portable devices for viewing on the move. And mobile TV was one of the big trends at the world’s largest technology fair, the Consumer Electronics Show, which took place in Las Vegas this week.Despite all this activity, however, the prospects for mobile TV are unclear. For a start, nobody really knows if consumers will pay for it, though surveys suggest they like the idea. Informa, a consultancy, says there will be 125m mobile-TV users by 2010. But many other mobile technologies inspired high hopes and then failed to live up to expectations. And even if people do want TV on the move, there is further uncertainty in three areas: technology, business models and the content itself. The word "device" in the first sentence o~ the third paragraph denotes ()
A. a satellite and terrestrial broadcast
B. a video-capable version of Apple iPod portable music-player
C. an individual show which is "streamed" across a 3G network
D. a pioneer personal video recorder
"This is a really exciting time- a new era is starting," says Peter Bazalgette, the chief creative officer of Endemol, the television company behind "Big Brother" and other popular shows. He is referring to the upsurge of interest in mobile television, a nascent industry at the intersection of telecoms and media which offers new opportunities to device makers, content producers and mobile-network operators. And he is far from alone in his enthusiasm.Already, many mobile operators offer a selection of television channels or individual shows, which are "streamed" across their third-generation (3G) networks. In South Korea, television is also sent to mobile phones via satellite and terrestrial broadcast networks, which is far more efficient than sending video across mobile networks; similar broadcasts will begin in Japan in April. In Europe, the Italian arm of 3, a mobile operator, recently acquired Canale 7, a television channel, with a view to launching mobile-TV broadcasts in Italy in the second half of 2006. Similar mobile-TV networks will also be built in Finland and America, and are being tested in many other countries.Meanwhile, Apple Computer, which launched a video-capable version of its iPod portable music-player in October, is striking deals with television networks to expand the range of shows that can be purchased for viewing on the device, including "Lost", "Desperate Housewives" and "Law & Order". TiVo, maker of the pioneering personal video recorder (PVR), says it plans to enable subscribers to download recorded shows on to iPods and other portable devices for viewing on the move. And mobile TV was one of the big trends at the world’s largest technology fair, the Consumer Electronics Show, which took place in Las Vegas this week.Despite all this activity, however, the prospects for mobile TV are unclear. For a start, nobody really knows if consumers will pay for it, though surveys suggest they like the idea. Informa, a consultancy, says there will be 125m mobile-TV users by 2010. But many other mobile technologies inspired high hopes and then failed to live up to expectations. And even if people do want TV on the move, there is further uncertainty in three areas: technology, business models and the content itself. According to the text, substantial work in mobile-TV networks has been conducted in()
A. an oriental nation
B. USA
C. an European nation
D. Japan