公司生产彩电、冰箱和空调3大类产品,彩电有20种型号,冰箱有15种型号,空调有10种型号,年产量分别为200台,180台,150台,在国内市场供不应求,近3年的利润分别为1亿、2亿、3亿,其规模、效益均进入了国内家电企业前5名。张某是公司新上任的CEO,为了使企业获得更大发展,采取了一系列深化改革、加强团结管理的措施。一是进行组织机构改革。在保留原来的计划、财务、法律、人力资源等职能部门的基础上,将生产、销售和技术开发职能进行重新整合,成立了新的生产部、销售部和技术开发部,同时按产品工程项目组成若干专案规划部。各专案规划部根据企业经营的需要设立,成员从各职能部门抽调。二是改变销售策略。公司决定改变商家到企业订货的销售方式,投资设立家电产品专卖店,计划在3年内在全国设立3000家产品专卖店,覆盖全国县以上城市。三是制定新产品战略。公司决定改变中国家电企业模仿和跟随的新产品开发模式,大力研发新技术,以彩电为突破口,绕开国外已经成熟而国内正在模仿的等离子彩电技术,直接进行新的技术创新,开发新一代彩电,确保作为率先者进入国内外市场,获得高额利润。四是加强质量管理。争取在一年内通过权威机构的产品质量认证和质量体系认证。根据上述资料,回答以下问题: 该公司的采取的市场营销策略包括()。
A. 产品策略
B. 定价策略
C. 促销策略
D. 分销策略
案例分析题Because Web servers are platform and application () ,they can send or request data from legacy or external application including database.All replies,once converted into () mark up language,can then be transmitted to a () .Used in this way,Intranets can () lower desktop support costs,easy links with legacy application and databases and, () all。ease of use. can then be transmitted to a ()
A. browser
B. repeater
C. router
D. server
In the following passage, there are 20 blanks representing words that are missing from the context. Below the passage, each blank has 4 choices marked by letter A, B, C and D respectively. There is only ONE right answer. Blacken the corresponding letter as required on your Machine-scoring ANSWER SHEET. How many of us would temp for three years while we waited for the perfect job Not many of us, perhaps. But Wentworth Miller, the "Prison Break" star, said he chose to wait even longer time (91) he found the right job. "Actually I think it might have been three or four years until I was lucky enough to get guest (92) on TV shows," said Miller, 34, who rose to international stardom (93) to "Prison Break" in 2006. That kind of patience and strong will was portrayed in "Prison Break". Miller (94) engineering wizard Michael Scofield, who tries everything to break out of a Chicago (95) with his brother. Miller said he was fond of his character, (97) he said "exists in shades of grey". Miller comes from a (97) of teachers. He said he didn’t seem fated for a career in the arts, (98) his passion for acting. After (99) from Princeton with an English degree, he moved (100) his parents’ request to Los Angeles to look for a stable life. He started (101) in a little company that made television movies. This (102) simply faxing, filing, walking the boss’ dog and going to the store for the boss’ lunch. Every weekend during the summer, Miller (103) go to the office (104) he didn’t have air-conditioning. "I would hang (105) in the conference room and set up camp and rob the company kitchen," recalled Miller. (106) , Miller realized he still had questions about his choice. He decided to quit. But the boss said he was making a mistake and offered him a well-paid assistant position. "I eventually (107) that if I did the corporate job, it would be great if I was successful, but I would always wonder about the (108) . If I did the acting and was successful, I would never wonder (109) that job," he explained. He quit and temped (110) many people in the entertainment industry.
A. which
B. that
C. who
D. as
Questions 71-80 are based on the following passage. A federal judge on Monday certified a $ 200 billion class action lawsuit against the tobacco industry for its marketing of light cigarettes. Eastern District of New York Judge Jack B. Weinstein’s 540-page opinion in Schwab v. Philip Morris USA, Inc. , 04-CIV-1945—which included an additional 965 pages of appendices for a total of 1,505 pages-gave tens of millions of smokers an avenue to recover damages from the nation’s largest tobacco companies, including Philip Morris USA Inc. , R. J. Reynolds Tobacco Co. , Lorillard Tobacco Co. , and Liggett Group, Inc. The class will include anyone who purchased light cigarettes from the time tobacco companies began selling them in the 1970s. The judge said he even would consider broadening the class, to encompass smokers of all "low tar" brands, not just light cigarettes. The judge suggested that an expansion of the class could assist the parties in negotiating a global settlement. He set a trial date for January 22, 2007. The plaintiffs intend to seek treble damages. Weinstein has expressed skepticism about the plaintiffs’ theory of damages, which alleges that light smokers were defrauded of billions because they believed they were buying a product of greater value because of its health advantages. The judge also questioned the size of the class, as well as the claim that as many as 90 percent of light cigarette smokers chose the cigarettes because they were less harmful. In his ruling Monday, the judge stressed that while the suit was far from perfect, the evidence was sufficient. He said the jury system—which he described as the "ultimate focus group of the law"—was well equipped to sort out the particulars in accordance with Amendment VII of the U. S. Constitution. Weinstein declined to grant an interlocutory appeal to the 2nd U. S. Circuit Court of Appeals. Theodore M. Grossman of Jones Day in Cleveland, which represents R J. Reynolds, said the defendants would seek a stay and appeal the class certification under Rule 23 (f) of the Federal Rules of Civil Procedure. The phrase "size of the class" underlined in Paragraph 4 refers to the ______.
A. number of light smokers
B. quantity of light cigarettes
C. number of plaintiffs
D. amount of money involved