案例(一) 某市一个商业区内有两家经营十分成功的商业企业。甲企业为大型连锁超级市场,乙企业是某着名品牌服饰的经销商。甲企业在经营中充分利用信息技术的支持,及时获取产品和市场信息,并进行快速处理和准确传递。根据信息系统提供的信息,甲企业实现了对各连锁店准确而及时的供货,加速了存货周转,降低了成本,其经营的商品以低廉的价格吸引了大量的顾客。乙企业经营的品牌服饰由知名设计师设计,手工制作,样式独一无二,虽然价格昂贵,但也吸引了部分顾客,销售收入也很可观。 乙企业经营的商品独一无二,突出体现了该企业采用的战略是( )。
A. 成本领先战略
B. 连锁经营战略
C. 差别化战略
D. 横向合并战略
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第二题:案件审理甲县烟草专卖局执法人员在市场检查过程中,查获本县持证零售户李某正在销售的真品国产卷烟100条,经调查该真品卷烟系李某从本县零售户王某处购进,购进金额5000元。同时,查明卷烟零售户张某在2010年11月至2012 年6 月间,花4000元购入非法生产的卷烟200条,分三次销售给赵某,第一次80条,销售额4500元;第二次70条,销售额3500元;第三次50条,销售额2000元。执法人员对以上两起案件分别立案调查,办案过程中,张某积极配合行政机关查处违法行为,协助甲县烟草专卖局破获了假烟网络案件一起,经认定张某在本案中有立功表现。 请根据材料回答下列问题: 李某和张某分别构成了什么违法行为?
Canada Ikea: What a Great Place for You to ShopThere are many different stores that people go to in order to buy various household goods. (46) The Canada Ikea is not confined to one city alone in that country. Instead You will find there are many different branches spread out in many different localities.As with all of the Ikea stores the Canada Ikea deals mainly with selling top quality Swedish furniture. (47) One facet (方面) of the Canada Ikea that its customers will like is that the store has the ability of catering (迎合) to their English speaking customers as well as their French customers.To make shopping for furniture and other goods easy the Ikea stores in every country are all set out in the same manner. (48) As a result of this the Canada Ikea is one that its local and foreign customers enjoy visiting.To help make it easy for you to shop for the items that you want there are large blue and yellow bags or shopping carts available. (49) As you wander through the store you will find many interesting items that you can use for your home or even office. With these products you will have a beautiful house that you can live comfortably in. (50) The Canada Ikea is a great place for you to shop. 46()
A. This furniture is designed to provide the home owner with stylish (时髦的) furniture that is also affordable and perfect for everyday use.
B. With so many items to be found you are sure to want to buy everything that catches your fancy.
C. These bags and carts are perfect for the many different lamp shades, cushions (垫子), bed linens (亚麻布), toys and other medium to small sized objects that you want.
D. This makes it very easy for visitors from other countries to buy the items they need without wandering around the store trying to find their goods.
E. One such store that you can find in many different countries including that of Canada is that of the Ikea (宜家) chain of stores.
F. The larger, sized objects are displayed in the showrooms of the Canada Ikea steres.
案例(三) LB公司是国内知名软件企业。该公司在2008年以前主要通过向目标市场成员直接寄发企业商品目录来寻求顾客的订购或问询。2008年1月,公司开始运行“LB”网站,开创了公司营销的新模式。 公司在网站上发布各种软件测试版及共享版供上网者下载使用,然后通过留言簿、E—mail等手段收集软件使用信息,进而为确定软件的功能、市场对象等提供强有力的支持。 在“LB”的网上超市,顾客可以找到公司销售的所有软件,然后利用国内多种主流信用卡进行在线和离线支付购买。 在新的营销模式下,公司除了考虑传统“4Ps”营销模式的问题外,还对一些新模式下特有的问题做了充分的考虑和解决。这些问题包括如何做好主页和建立网络营销系统以方便消费者表达购买欲望和需求如何使消费者能够方便地购买商品、供应商方便送货和售后服务如何使生产者和消费者建立方便、快捷和友好的沟通这一切确保公司顺利实现了从传统的“4Ps”模式向“4Cs”营销模式的转变。 本案中,LB公司采用的营销方式包括( )。
A. 直复营销
B. 网络营销
C. 绿色营销
D. 社会营销
第一篇Losing WeightGirls as young as 10 years old are dieting and in danger of developing unhealthy attitudes to weight, body image and food, a group of Toronto researchers reported Tuesday.Their study of 2,279 girls aged 10 to 14 showed that while the vast majority had healthy weights, nearly a third felt they were overweight (超重的) and were trying to lose pounds. Even at the tender (幼稚的) age of 10, nearly 32 percent of the girls felt "too fat" and 31 percent said they were trying to diet.McVey, a researcher at the Hospital for Sick Children in Toronto, and her colleagues analyzed data collected in a number of surveys of southern Ontario schoolgirls between 1993 and 2003, reporting their findings in Tuesday’s issue of the Canadian Medical Association Journal.Nearly 80 percent of the girls had a healthy body weight and only 7.2 percent were considered overweight using standard weight-to-height ratios. Most researchers suggest the rate of overweight children in this country is several times higher than that figure.Nearly 30 percent of the girls reported they were currently trying to lose weight, though few admitted to dangerous behavior such as self-induced vomiting (自导的呕吐).Still, a test that measured attitudes towards eating showed 10.5 percent of survey participants were already at risk of developing an eating disorder."We’re not talking about kids who’ve been prescribed (嘱咐) a diet because they’re above average weight or overweight. We’re talking about children who are within a healthy weight range. And they have taken it upon themselves to diet to lose weight," McVey said, acknowledging she found the rates disturbing. She said striking a balance between healthy weights and healthy attitudes towards food and body image is a complex task, with no easy solutions. Unhealthy attitudes to weight, body image and food may()
A. arise from dangerous behavior
B. lead to an eating disorder
C. result in an increase in height
D. keep the balance between height and weight