题目内容

某开发商在同一时期准备一个住宅小区和一个高档次写字楼,因此他需要建立一个合理的营销推广组织;要求能集中精力管理不同的产品,不用考虑成本费用问题,并确定一套合理的广告方式,他应该做好哪些工作 需要建立一个何种营销推广组织( )。

A. 职能式组织
B. 市场式组织
C. 产品式组织
D. 混合式组织

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Broadly speaking, the Englishman is a quiet, shy, reserved person who is fully (21) only among people he knows well.In the presence of strangers or foreigners he often seams inhibited. (22) embarrassed. You have only to (23) a commuter train any morning or evening to see the truth of this. Serious looking businessmen and women sit reading their newspapers or dozing in a corner; no one speaks. In fact, to do so would seem most unusual. (24) , there is here an unwritten but clearly understood code of behavior which. (25) broken, makes the person immediately the object of (26) .It is a well-known fact that the English have a (27) for the discussion of their weather and that, given half a chance, they will talk about it (28) . Some people argue that it is because English weather (29) forecast and hence is a source of interest and. (30) to everyone. This may be so. (31) Englishmen cannot have much (32) in the weathermen, who, after promising fine, sunny weather for the following day, are of- ten proved wrong (33) a cloud over the Atlantic brings rainy weather to all districts! The man in the street seems to be as accurate — or as inaccurate — as the weathermen in his (34) . The overseas visitors may be excused for showing surprise at the number of references (35) weather that the English make to each other in the course of a single day. Very often conversational greetings are (36) by comments on the weather. "Nice day, isn’t it" "Beautiful!" may well be heard instead of "Good morning, how are you" (37) the foreigner may consider this exaggerated and comic, it is worthwhile pointing out that it could be used to his ad- vantage. (38) he wants to start a conversation with an Englishman but is (39) to know where to begin, he could do well to mention the state of the weather. It is a safe subject which will (40) an answer from even the most reserved of Englishmen. 24().

A. Obviously
B. Contrarily
C. Frequently
D. Practically

在日常的房地产经纪活动中,经纪人所获得的信息,由于来源与口径不同,会有许多重复、交叉和矛盾,这就需要对它进行加工整理,使无序的信息有序化,便于使用和管理。其加工整理的程序和内容如何,请回答以下问题: 研究是一种较高层次的信息加工整理步骤,它对大量信息综合分析的基础上,经过分析、判断、思考,产生具有( )的信息。

A. 系统性
B. 新价值
C. 深度
D. 新发现

Section Ⅰ Use of English Directions: Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1. (10 points) A great many creatures have what are called warning colours, that is to say, the colouration warns every creature that the animal in question is dangerous. The skunk(臭鼬) is one of the best (1) of this, with his brilliant black and white fur. He walks (2) even in broad daylight and shows no (3) when he sees you. He heavily (4) his feet and puts his (5) up in the air, daring you not to come (6) closer. And if you don’t take (7) of the warning he will spray you with his evil-smelling (8) , and noanimal that has been (9) by a skunk will let it happen (10) In the Reptile House at a zoo you will probably find a case (11) of small tree frogs. Now, a great (12) of creatures like to eat frogs, and so some frogs as a (13) can ooze out a substance on their skin (14) makes them taste horrible. These frogs are generally banded (15) bright warning colours, like orange, red, yellow and bright green. This, of course, makes them (16) like brightly-coloured sweets, and rather good to (17) but the birds and animals in the forest have learnt (18) bitter experience that these frogs are the (19) that tastes the worst, and so they leave them (20) Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1.2()

A. full
B. Short
C. instead
D. typical

某市土地储备中心准备拍卖一块城市中心区的空地,规划用途为商住两用,E方地产开发公司准备竞标开发。 若H公司经过调查,认为该地块适合开发商场,则在商圈的设定分析方面,可采取的方法有( )。

A. 项目实证分析比较法
B. 独立调查的方法
C. 利用政府商业主管部门通过调查而存有的现成资料
D. 商圈的层次分法

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