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案例分析题The fact that blind people can "see" things using other parts of their bodies apart from their eyes may help us to understand our feelings about colour. If they can sense colour differences then perhaps we, too, are affected by colour unconsciously.Manufacturers have discovered by trial and error that sugar sells badly in green wrappings, and that blue foods are considered unpleasant, and the cosmetics should never be packaged in brown. These discoveries have grown into a whole discipline of color psychology that now finds application in everything from fashion to interior decoration. Some of our preferences are clearly psychological Dark blue is the colour of the night sky and therefore associated with passivity and calm, while yellow is a day colour with associations of energy and incentive. For primitive man, activity during the day meant hunting and attacking, while he soon saw as red, the colour of blood and rage and the heat that came with effort. And green is associated with passive defence and self - preservation. Experiments have shown that colours, partly because of their psychological association, also have a direct psychological effect. ?People exposed to bright red show an increase in heartbeat, and blood pressure; red is exciting. ? ? ?Similar exposure to pure blue has exactly the opposite effect; it is a calming colour. Because of its exciting connotations (涵义) , red was chosen as the signal for danger, but closer analysis shows that a vivid yellow can produce a more basic state of alertness and alarm, so fire engines and ambulances in some advanced communities are now rushing around in bright yellow colours that stop the traffic dead. Manufacturers found out that colour affects sales()。

A. by experimenting with different colours
B. by experience over a long period of time
C. by trying out colour on blind people
D. by developing the discipline of colour psychology

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案例分析题Happiness can be described as a positive mood and a pleasant state of mind. According to recent investigations, sixty to seventy percent of Americans consider themselves to be moderately happy, one in twenty persons feel very happy. Psychologists have been studying the factors contributing to happiness. It is not predictable nor is a person in an apparently ideal situation necessarily happy. The ideal situation may have little to do with his actual feelings.A good education and income are usually considered necessary for happiness. Though both may contribute, they are only chief factors if the person is seriously under - educated or actually suffering from lack of physical needs. The rich are not likely to be happier than the middle-in-come group or even those with very low incomes. People with college education are somewhat happier than those who didn’t graduated from high schools, and it is believed that this is mainly because they have more opportunity to control their lives. Yet people with a very high income and a college education may be less happy than those with the same income and no college education.It should be noted that people quickly get used to what they have, they are happiest when they feel they are increasing their level, no matter where it stands at a given time. The best formula for happiness is to be able to develop the ability to tolerate frustration, to have a personal involvement and commitment, and to develop selfconfidence and to selfesteem. According to the passage, people with college education()。

A. are necessarily happier than those under- educated people
B. have a positive mood and a pleasant state of mind
C. consider themselves to be very happy
D. have more chance to control their lives

{{*HTML*}}学堂乐歌的代表作曲家有( )。

A. 沈心工
B. 冼星海
C. 李叔同
D. 萧友梅
E. 曾志

{{*HTML*}}西方现代派戏剧主要包括( )。

A. 象征主义戏剧
B. 浪漫主义戏剧
C. 超现实主义戏剧
D. 荒诞派戏剧
E. 存在主义戏剧

{{*HTML*}}电视文艺节目包括( )。

A. 电视文学
B. 电视美术
C. 电视电影
D. 电视剧
E. 电视文艺晚会

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