题目内容
Every year television stations receive hundreds of complaints about the loudness of advertisements. However, federal rules forbid the practice of making ads louder than the programming. In addition, television stations always operate at the highest sound level allowed for reasons of efficiency. According to one NBC executive, no difference exists in the peak sound level of ads and programming. Given this information why do commercials sound so loudThe sensation of sound involves a variety of factors in addition to its speak level. Advertisers are skilful at creating the impression of loudness through their expert use of such factors. One major contributor to the perceived loudness of commercials is that much less variation in sound level occurs during a commercial. In regular programming the intensity of sound varies over a large range. However, sound levels in commercials tend to stay at or near peak levels.Other "tricks of the trade" are also used. Because low-frequency sounds can mask higher frequency sounds, advertisersfilter outany noises that may drown out the primary message. In addition, the human voice has more auditory (听觉的) impact in the middle frequency ranges. Advertisers electronically vary voice sounds so that they stay within such a frequency band. Another approach is to write the script so that lots of consonants are used, because people are more aware of consonants than vowel sounds. Finally, advertisers try to begin commercials with sounds that are highly different from those of the programming within which the commercial is buried. Because people become adapted to the type of sounds coming from programming, a dramatic change in sound quality draws viewer"s attention. For example, notice how many commercials begin with a cheerful song of some type.The attention-getting property of commercials can be seen by observing one-to two-year-old children who happen to be playing around a television set. They may totally ignore the programming. However, when a commercial comes on, their attention is immediately drawn to it because of its dramatic sound quality. One of the reasons why commercials are able to attract viewer attention is that ______.
查看答案
搜索结果不匹配？点我反馈
更多问题
Imagine a world in which there was suddenly no emotion—a world in which human beings could feel no love or happiness, no terror or hate. Try to imagine the consequences of such a transformation. People might not be able to stay alive: knowing neither joy nor pleasure, neither anxiety nor fear, they would be as likely to repeat acts that hurt them as acts that were beneficial. They could not learn: they could not benefit from experience because this emotionless world would lack rewards and punishments. Society would soon disappear: people would be as likely to harm one another as to provide help and support. Human relationships would not exist: in a world without friends or enemies, there could be no marriage, affection among companions, or bonds among members of groups. Society"s economic underpinnings (支柱) would be destroyed: since earning $10 million would be no more pleasant than earning $10, there would be no incentive to work. In fact, there would be no incentives of any kind. For as we will see, incentives imply a capacity to enjoy them.In such a world, the chances that the human species would survive are next to zero, because emotions are the basic instrument of our survival and adaptation. Emotions structure the world for us in important ways. As individuals, we categorize objects on the basis of our emotions. True we consider the length, shape, size, or texture, but an object"s physical aspects are less important than what it has done or can do to us—hurt us, surprise us, anger us or make us joyful. We also use categorizations colored by emotions in our families, communities, and overall society. Out of our emotional experiences with objects and events comes a social feeling of agreement that certain things and actions are "good" and others are "bad", and we apply these categories to every aspect of our social life—from what foods we eat and what clothes we wear to how we keep promises and which people our group will accept. In fact, society exploits our emotional reactions and attitudes, such as loyalty, morality, pride, shame, guilt, fear and greed, in order to maintain itself. It gives high rewards to individuals who perform important tasks such as surgery, makes heroes out of individuals for unusual or dangerous achievements, such as flying fighter planes in a war, and uses the legal penal (刑法的) system to make people afraid to engage in antisocial acts. According to the passage, people"s learning activities are possible because they ______.
For centuries, explorers have risked their lives venturing into the unknown for reasons that were to varying degrees economic and nationalistic. Columbus went west to look for better trade routes to the Orient and to promote the greater glory of Spain, Lewis and Clark journeyed into the American wilderness to find out what the U. S. had acquired when it purchased Louisianan, and the Apollo astronauts rocketed to the moon in a dramatic show of technological muscle during the cold war.Although their missions blended commercial and political-military imperatives, the explorers involved all accomplished some significant science simply by going where no scientists had gone before.Today Mars looms as humanity"s next great terra incognita (未探明之地). And with doubtful prospects for a short-term financial return, with the cold war a rapidly fading memory and amid a growing emphasis on international cooperation in large space ventures, it is clear that imperatives other than profits or nationalism will have to compel human beings to leave their tracks on the planet"s reddish surface. Could it be that science, which has long played a minor role in exploration, is at last destined to take a leading role The question naturally invites a couple of others: are there experiment that only human could do on Mars Could those experiments provide insights profound enough to justify the expense of sending people across interplanetary spaceWith Mars the scientific stakes are arguably higher than they have ever been. The issue of whether life ever existed on the planet, and whether it persists to this day, has been highlighted by mounting evidence that the Red Planet once had abundant stable, liquid water and by the continuing controversy over suggestions that bacterial fossils rode to Earth on a meteorite (陨石) from Mars. A more conclusive answer about life on Mars, past or present, would give researchers invaluable data about the range of conditions under which a planet can generate the complex chemistry that leads to life. If it could be established that life arose independently on Mars and Earth, the finding would provide the first concrete clues in one of the deepest mysteries in all of science, the prevalence of life in the universe. By saying "With Mars the scientific stakes are arguably higher than they have ever been" (Line 1, Para. 4), the author means that ______.
A wise man once said that the only thing necessary for the triumph of evil is for good men to do nothing. So, as a police officer, I have some urgent things to say to good people.Day after day my men and I struggle to hold back a tidal wave of crime. Something has gone terribly wrong with our once-proud American way of life. It has happened in the area of values. A key ingredient is disappearing, and I think I know what it is. accountability.Accountability isn"t hard to define. It means that every person is responsible for his or her actions and liable for their consequences.Of the many values that hold civilization together—honesty, kindness, and so on—accountability may be the most important of all. Without it, there can be no respect, no trust, no law—and, ultimately, no society.My job as a police officer is to impose accountability on people who refuse, or have never learned, to impose it on themselves. But as every policeman knows, external controls on people"s behavior are far less effective than internal restraints such as guilt, shame and embarrassment.Fortunately there are still communities—smaller towns, usually—where schools maintain discipline and where parents hold up standards that proclaim. "In this family certain things are not tolerated—they simply are not done!"Yet more and more, especially in our larger cities and suburbs, these inner restraints are loosening. Your typical robber has none. He considers your property his property; he takes what he wants, including your life if you enrage him.The main cause of this break-down is a radical shift in attitudes. Thirty years ago, if a crime was committed, society was considered the victim. Now, in a shocking reversal, it"s the criminal who is considered victimized, by his underprivileged upbringing, by the school that didn"t teach him to read, by the church that failed to reach him with moral guidance, by the parents who didn"t provide a stable home.I don"t believe it. Many others in equally disadvantaged circumstances choose not to engage in criminal activities. If we free the criminal, even partly, from accountability, we become a society of endless excuses where no one accepts responsibility for anything. We in America desperately need more people who believe that the person who commits a crime is the one responsible for it. According to the author, if a person is found guilty of a crime, ______.
For centuries, explorers have risked their lives venturing into the unknown for reasons that were to varying degrees economic and nationalistic. Columbus went west to look for better trade routes to the Orient and to promote the greater glory of Spain, Lewis and Clark journeyed into the American wilderness to find out what the U. S. had acquired when it purchased Louisianan, and the Apollo astronauts rocketed to the moon in a dramatic show of technological muscle during the cold war.Although their missions blended commercial and political-military imperatives, the explorers involved all accomplished some significant science simply by going where no scientists had gone before.Today Mars looms as humanity"s next great terra incognita (未探明之地). And with doubtful prospects for a short-term financial return, with the cold war a rapidly fading memory and amid a growing emphasis on international cooperation in large space ventures, it is clear that imperatives other than profits or nationalism will have to compel human beings to leave their tracks on the planet"s reddish surface. Could it be that science, which has long played a minor role in exploration, is at last destined to take a leading role The question naturally invites a couple of others: are there experiment that only human could do on Mars Could those experiments provide insights profound enough to justify the expense of sending people across interplanetary spaceWith Mars the scientific stakes are arguably higher than they have ever been. The issue of whether life ever existed on the planet, and whether it persists to this day, has been highlighted by mounting evidence that the Red Planet once had abundant stable, liquid water and by the continuing controversy over suggestions that bacterial fossils rode to Earth on a meteorite (陨石) from Mars. A more conclusive answer about life on Mars, past or present, would give researchers invaluable data about the range of conditions under which a planet can generate the complex chemistry that leads to life. If it could be established that life arose independently on Mars and Earth, the finding would provide the first concrete clues in one of the deepest mysteries in all of science, the prevalence of life in the universe. What is the main goal of sending human missions to Mars
微信支付 
支付宝支付