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Almost all our major problems involve human behavior, and they cannot be solved by physical and biological technology alone. What is needed is a technology of behavior, but we have been slow to develop the science from which such a technology might be drawn, (46) One difficulty is that almost all of what is called behavioral science continues to trace behavior to states of mind, feelings, traits of character, human nature, and so on. Physics and biology once followed similar practices and advanced only when they discarded them, (47) The behavioral sciences have been slow to change partly because the explanatory items often seem to be directly observed and partly because other lands of explanations have been hard to find. The environment is obviously important, but its role has remained obscure. It does not push or pull, it selects, and this function is difficult to discover and analyze. (48). The role of natural selection in evolution was formulated only a little more than a hundred years ago, and the selective role of the environment in shaping and maintaining the behavior of the individual is only beginning to be recognized and studied. As the interaction between organism and environment has come to be understood, however, effects once assigned to states of mind, feelings, and traits are beginning to be traced to accessible conditions, and a technology of behavior may therefore become available. It will not solve our problems, however, until it replaces traditional pre-scientific views, and these are strongly entrenched. Freedom and dignity illustrate the difficulty. (49) They are the possessions of the autonomous (self-governing) man of traditional theory, and they are essential to practices in which a person is held responsible for his conduct and given credit for his achievements. A scientific analysis shifts both the responsibility and the achievement to the environment. It also raises questions concerning "values". Who will use a technology and to what ends (50) Until these issues are resolved, a technology of behavior will continue to be rejected, and with impossibly the only way to solve our problems. The role of natural selection in evolution was formulated only a little more than a hundred years ago, and the selective role of the environment in shaping and maintaining the behavior of the individual is only beginning to be recognized and studied.
There (1) not one type of reading but several according to your reasons for reading. To read carefully, you have to (2) your reading speed and technique (3) your aim (4) reading. Skimming is a technique necessary for quick and efficient reading.When skimming, you (5) the reading (6) quickly in order to get the (7) of it, to know how it is organized, (8) an idea of the tone or the intention of the writer. Skimming is (9) an activity which (10) an overall view of the text and (11) a definite reading competence.Skimming doesn’t need reading all the material, but it doesn’t mean that it is an (12) skill for the lazy, because it need a high degree of alertness and concentration.When you read, you usually start with (13) understanding and move towards detailed understanding rather than working the other way round. But (14) is also used after you have already carefully studied and you need to (15) the major ideas and concepts.In order to be able to skim quickly and (16) through a text, you should know where to look for what you want. In preview skimming you read the introductory information, the headings and subheadings, and the summary, if one is provided. (17) this skimming, decide whether to read the material more thoroughly, and select the appropriate speed (18) you read.The same procedure (19) for preview skimming could also be used to get an overview. Another method would be to read only key words. This is done by omitting the unnecessary words, phrases, and sentences.In order to skim efficiently and fulfill your purpose, (20) practice is necessary. Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1. (10 points)8（）
Perhaps only a small boy trained to be a wizard at the Hogwarts School of Magic could cast a spell so powerful as to create the biggest book launch ever. Wherever in the World the clock strikes midnight on June 20th, his followers will flock to get their paws on one of more than 10m copies of "Harry Potter and the Order of the Phoenix". Bookshops will open in the middle of the night and delivery firms are drafting in extra staff and bigger trucks. Related toys, games, DVDs and other merchandise will be everywhere. There will be no escaping Potter mania. Yet Mr. Potter’s world is a curious one, in which things are often not what they appear. While an excitable media (hereby including The Economist, happy to support such a fine example of globalization) is helping to hype the launch of J. K. Rowling’s fifth novel, about the most adventurous thing that the publishers have organized is a reading by Ms. Rowling in London’s Royal Albert Hall, to be broadcast as a live web cast. Hollywood, which owns everything else to do with Harry Potter, says it is doing even less. Incredible as it may seem, the guardians of the brand say that, to protect the Potter franchise, they are trying to maintain a low profile. Well, relatively low. Ms. Rowling signed a contract in 1998 with Warner Brothers, part of AOL Time Warner, giving the studio exclusive film, licensing and merchandising rights in return for what now appears to have been a steal: some $ 500,000. Warner licenses other firms to produce goods using Harry Potter characters or images, from which Ms. Rowling gets a big enough cut that she is now wealthier than the queen--if you believe Britain’s Sunday Times rich list. The process is self-generating: each book sets the stage for a film, which boosts book sales, which lifts sales of Potter products. Globally, the first four Harry Potter books have sold some 200m copies in 55 languages; the two movies have grossed over $1.8 billion at the box office. This is a stunning success by any measure, especially as Ms Rowling has long demanded that Harry Potter should not be over-commercialized. In line with her wishes, Warner says it is being extraordinarily careful, at least by Hollywood standards, about what it licenses and to whom. It imposed tough conditions on Coca-Cola,. insisting that no Harry Potter images should appear on cans, and is now in the process of making its licensing programmed even more restrictive. Coke may soon be considered too mass market to carry the brand at all. The deal with Warner ties much of the merchandising to the films alone. There are no officially sanctioned products relating to "Order of the Phoenix"; nor yet for "Harry Potter and the Prisoner of Azkaban", the film of the third book, which is due out in June 2004. Warner agrees that Ms. Rowling’s creation is a different sort of commercial property, one with long-term potential that could be damaged by a typical Hollywood marketing blitz, says Diane Nelson, the studio’s global brand manager for Harry Potter. It is vital, she adds, that with more to come, readers of the books are not alienated. "The evidence from our market research is that enthusiasm for the property by fans is not warning.\ The author believes that
There (1) not one type of reading but several according to your reasons for reading. To read carefully, you have to (2) your reading speed and technique (3) your aim (4) reading. Skimming is a technique necessary for quick and efficient reading.When skimming, you (5) the reading (6) quickly in order to get the (7) of it, to know how it is organized, (8) an idea of the tone or the intention of the writer. Skimming is (9) an activity which (10) an overall view of the text and (11) a definite reading competence.Skimming doesn’t need reading all the material, but it doesn’t mean that it is an (12) skill for the lazy, because it need a high degree of alertness and concentration.When you read, you usually start with (13) understanding and move towards detailed understanding rather than working the other way round. But (14) is also used after you have already carefully studied and you need to (15) the major ideas and concepts.In order to be able to skim quickly and (16) through a text, you should know where to look for what you want. In preview skimming you read the introductory information, the headings and subheadings, and the summary, if one is provided. (17) this skimming, decide whether to read the material more thoroughly, and select the appropriate speed (18) you read.The same procedure (19) for preview skimming could also be used to get an overview. Another method would be to read only key words. This is done by omitting the unnecessary words, phrases, and sentences.In order to skim efficiently and fulfill your purpose, (20) practice is necessary. Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSWER SHEET 1. (10 points)9（）
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