Employee Motivation PrinciplesNo matter how experienced a leader you are, chances are at times you have struggled to motivate certain individuals. The granddaddy of motivation theory, Frederick Herzberg, called traditional motivation strategies "KITA" (something similar to Kick In The Pants). He used the analogy of a dog. When the master wants his dog to move, he either gives it a nudge from behind, in which case the dog moves because it doesn’t have much choice, or he offers it a treat as an inducement, in which case it is not so much motivated by wanting to move as by wanting choc drops! KITA does the job (though arguably not sustainable) but it’s hard work. Wouldn’t it be better if the dog wanted to move by itself(8) They are about keeping people moving either with a kick from behind (threats, fear, tough targets, and complicated systems to supervise) or by offering choc drops (bonuses, grand presentations of the vision, conferences, campaigns, initiatives, etc).Employers should focus on recognition and reward, including benefits, as well as career development to boost efficiency. (9) They also tend to go the extra mile for customers and are favourable about their organisation, becoming external advocates for their employers. (10) In fact, employers should be actively concerned about the significant minority of employees who are neither happy with their current job role nor their current employers, namely one in four.Staff who are unhappy both with their role and their employers are likely to fall short in terms of levels of commitment, motivation, engagement, advocacy, loyalty and customer focus. (11) .The research findings show that employers should be focusing on critical improvement areas such as recognition and reward (including benefits provision) as well as creating career development opportunities for employees in order to improve happiness levels within the workplace.(12) Our research has found that the combination of a bonus system, private medical insurance and flexible working are the most likely combination to boost efficiency. 12（）

A happy employer should therefore have a positive effect on productivity.
B. With regard to benefits, specifically proving employees with the right package seems to be the key to promoting productivity.
C. Therefore, employees should be promoted to increase productivity.
D. It is perceived as HR wisdom that happy employees are likely to be more motivated, engaged, committed, and loyal to their employers.
E. So bosses need to act to avoid an unhappy spiral of poor performance.
F. Transferring this principle back into the workplace, most motivation strategies are "push" or "pull" based.
G. Wouldn’t it be better if the dog wanted to move by itself