题目内容

Companies wishing to do business abroad often enter into an alliance with an indigenous company to facilitate entry into a foreign market. The foreign company is usually the majority owner in such relationships.

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Purchaser-supplier relationships are also called logistics alliances.

A cross-marketing relationship is one in which one party to the agreement agrees to sell to its customers the products or services of another firm.

Major motivations for business alliances include risk sharing as well as gaining access to new markets and skills.

Obtaining additional investment funds from others is the primary motivation for creating various types of alliances.