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A. Sales promotion accounts for greater expenditures than does advertising. Consumer-oriented sales promotions like coupons, games, rebates, samples, premiums, contests, sweepstakes, and promotional products offer an extra incentive to buy a product. Point-of-purchase advertising displays and trade shows are sales promotions directed to the trade markets, Personal selling involves face-to-face interactions between seller and buyer. B. Advertising, the most visible form of non personal promotion, is designed to inform, persuade, or remind. Product advertising promotes a good or service, while institutional advertising promotes a concept, idea, organization, or philosophy. Television, newspapers, and direct mail re present the largest advertising media categories. C. Marketers begin by focusing on their company’s target market, product value, time frame, and budget. By analyzing these factors, they develop a promotional mix and allocate re sources and expenditures among personal selling, advertising, sales promotion, and public relations. D. A company’s promotional mix integrates two components: personal selling and non personal selling, which includes advertising, sales promotion, and public relations, By selecting the appropriate combination of promotional mix elements, marketers attempt to achieve the firm’s five major promotional objectives: provide information, differentiate a product, increase demand, stabilize sales, and accentuate the product’s value. E. Many consumers believe that advertising exerts too much influence on buyers and that it deceives customers by exaggerating product claims and consciously blurring the line between promotion and entertainment. Many consumers also question the appropriateness of marketing to children and through schools.
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Questions 196-200 refer to the following advertisement and e-mail. You are viewing our online Hotel and Air Packages Travel valid from September 10 to December 1* Tokyo Comfort Zone Inn Room includes." · Four-star rating · 1 single bed · Internet access and satellite television Location. Ten-minute walk from Tokyo International Airport Free shuttle bus available. Conditions. From October 2 to 4 there is a black-out period for this deal. No reservations will be taken during this time. Click here to bookmark this site. TAIPEI DISCOUNT PACKAGE DEALS Managed by TP Discount Travel Agency, Ltd. Travel Agent License No: 22009 To: Geo Friends From: Kit-ken Lim Re: itinerary To Whom It May Concern, Below you will find my travel itinerary. Again, I’m sorry that I wasn’t able to book my trip for the weekend of the 3rd as you requested. That weekend would have been perfect for me as well. I leave Tokyo at 4 P.M. on the 10th. Unless I hear from you before I leave, I will assume that one of you will meet me at the airport with a sign. I have never been to Tokyo before, so I would prefer not to have to hire a taxi or find my own way to the hotel. I look forward to discussing franchise opportunities and to meeting all of you. I will have my checkbook with me in case we work out a deal right away. Thank you, Kit-ken Lim P.S. I’ll be wearing a green hat and a long black coat. To: Kit-ken Lim From: Geo Friends Re: Itinerary Name: Kit-ken Lira Departure: Chiang Kai-shek. 9:30 A.M. October 7th Arrival: Tokyo. I P.M. October 7th Hotel Accommodations: Tokyo Comfort Zone Inn; 3 nights Style of occupancy: Double Total cost including taxes: Not applicable. *Paid in full using air travel points How was this trip paid for
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