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某公司2009年的有关资料如下: (1)该公司2009年12月31日简略式的资产负债表如下: 单位:亿元 资 产 年初余额 年末余额 负债和股东权益 年初余额 年末余额 流动资产 流动负债总额 220 218 货币资金 130 130 非流动负债总额 290 372 应收账款 135 150 负债合计 510 590 存 货 160 170 股东权益合计 715 720 流动资产合计 425 450 非流动资产 长期股权投资 100 100 固定资产 700 760 资产总计 1225 1310 负债和股东权益总计 1225 1310 (2)已知该公司2008年的营业净利率为25%,总资产周转率为1.5次,权益乘数为1.4。 (3)该公司2009年年初发行在外的普通股为300亿股,4月30日新发行普通股100亿股,12月1日回购普通股50亿股作为股权奖励之用。 (4)2009年营业收入总额1500亿元,营业净利率20%,经营现金净流量500亿元,向投资者分配利润的比率为40%。预计2010年营业收入增长率为30%,为此需要增加固定资产投资240亿元,企业的流动资产和流动负债的变动比率与营业收入相同。假定2010年营业净利率、利润分配政策与2009年相同,2010年需要增加的筹资由增加权益资金解决。 根据以上资料,要求: 计算2009年年末的流动比率、速动比率、现金流动负债比率、资产负债率、权益乘数;

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某公司预计的年度赊销收入为6000万元,其变动成本率为65%,资金成本率为8%,目前的信用条件为“n/60”,信用成本为500万元。公司准备改变信用政策,改变后的信用条件是“2/10,1/20,n/60”,预计信用政策改变不会影响赊销规模,改变后预计收账费用为70万元,坏账损失率为4%。预计占赊销额70%的客户会利用2%的现金折扣,占赊销额10%的客户利用1%的现金折扣。一年按360天计算。 要求计算: 通过计算判断应否改变信用政策。

宗气生成并积聚于( )

A. 胸中
B. 中焦
C. 下焦
D. 脉内
E. 脉外

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A. 细辛
B. 花椒
C. 冰片
D. 丹皮
E. 绿豆
F. 在中药饮片养护技术的对抗贮存法中

Background Information Public relations (PR)is the practice of managing the flow of information between an organization and its public. Public relations gain an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Because public relations place exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have. Common activities include speaking at conferences, working with the press, and employee communication. PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. A number of specialties exist within the field of public relations, such as Analyst Relations, Media Relations, Investor Relations or Labor Relations. Public Relations A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it, the people and companies that do business with it, the public at large, and the government that regulates and taxes it. These groups are known as a company’s "publics." In order for a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they feel is taking advantage of them. The public will not buy products or services from a company that, in their view, is not responsible or trustworthy. And the government, as the protector of the society it governs, is especially vigilant in dealing with a company that it regards as not operating in the public interest. Given these circumstances, every business, whether it is a giant corporation or a small factory, a five-star hotel or a roadside tavern, needs to give some thought to the relationship it has with all the various publics it interacts with. The techniques that a company uses to improve these relationships are known as "public relations", also called PR. The goal of public relations is usually to improve the climate or atmosphere in which a company operates. Here are some results a company might expect from a successful public relations campaign: Its products and services are better known. Its relationship with employees has improved. Its public reputation has improved. A successful public relations campaign can get people to do something that will help a company, stop them from doing something that might hurt it, or at least allow the company to proceed with a course of action without criticism. "An organization with good public relations has a favorable image or reputation, perhaps as a result of public relations activities." Says Richard Weiner, a noted and award-winning public relations counselor. In developing and implementing public relations plans, companies often use a simple five-step process: research or fact-finding, planning, action, communication, and evaluation. A classic example of public relations at work is McDonald’s. It has always been important to McDonald’s to be known as a company that values cleanliness. Indeed, founder Ray Kroc emphasized cleanliness along with quality, service, and value as being the four most important things in any McDonald’s operation. For that reason, Kroc instructed the first McDonald’s franchisees to pick up all litter within a two block radius of their stores, whether it was McDonald’s litter or not. The company also did many other things to help protect the environment. In 1990, it announced a program called McRecycle in which McDonald’s committed itself to buy $100 million in recycled materials for use in building and remodeling its restaurants. It is important to understand the role public relations has played in all the company’s decisions. McDonald’s has always been socially responsible and extremely concerned about its image. These two facts are part and parcel of its public relationships. To McDonald’s, public relationships activities go much deeper than simply sending out press releases and having corporate officers serve on various charitable boards. The company understands that real public relations means taking significant action first, then announcing them to the public. Without the first step, the second would be meaningless. Many companies do not understand this basic principle: If you want to make news, you must first do something newsworthy. Exercises

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