题目内容

制造商以类似每箱 1-2元的优惠激励零售商为特定品牌作广告，这种针对中间商的营业推广方式被称为 "商业折扣"。()

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从企业实现价值的角度看，在线渠道比较适于产品标准化程度高，配送简单的实物产品，以及无需物流的信息类服
务。 ()

客户给公司带来的当前和未来收入的净现值，减去为争取该客户订单 /业务和为它服务产生的费用，其结果就是客户
终身价值。 ()

听力原文：I vote against visiting the mountains and riding horses. I was thrown from a horse last year. I vote that we go to the seashore. We could go swimming in the sea or take long walks along the beach and collect seashells.
？You will hear another five short recordings. Each speaker is saying what he wants to do.
？For each recording, decide what the speaker is going to do next.
？Write one letter (A—H) next to the number of the recording.
？Do not use any letter more than once.
？After you have listened once, replay the recording.
A to stop smoking
B to fall into sleep
C to leave a company
D to mail a parcel
E to go shopping
F to go to the beach
G to resign from the office
H to find a motel

采用目标任务法制定产品 /服务的营销沟通预算，符合投入和产出的因果关系，但因合适的营销沟通目标不容易确定，操作比较复杂。 ()