题目内容
28（）
查看答案
搜索结果不匹配？点我反馈
更多问题
According to new research released this week from Miller-Williams, e-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience. What’s really important to customers is brand performance. The research was based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon, com, AOL-Time Warner, BN.com, eBay, Monster.com and Yahoo. Current, former and potential customers were asked to describe their ideal e-commerce company vis- avis a subset of the top e-commerce companies. Of the five attributes customers use to evaluate e-commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer’s online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity (18 percent), Strategic Direction (17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer’s decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today’s top e-commerce companies are clearly meeting their expectations-- a key to their success. Based on this response, the study suggests that companies should continue, or even increase, their investments in traditional advertising campaigns. According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Bricks Interaction. The research shows Amazon’s value here is essentially the equivalent of a retail storefront, something that customers don’t see in the other e-commerce companies. Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What’s more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company’s aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financial security, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble.com enjoy a high ranking on perceived financial security. "This shows us why so many recent activities and acquisitions have been taking place in e-commerce," said Miller-Williams CEO, Gary A. Williams." Their revenues and profits are stabilizing and becoming more predictable so they make nice merger or alliance candidates. E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space." With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company’s brand. Key groups of e-commerce users have been resistant to this form of advertising, so use of it may have an impact on the customer’s decision to purchase from a site or not. Which of the following statements is NOT true, according to the passage
Questions 14 to 16 are based on the following passage. At the end of the passage, you will be given 15 seconds to answer the questions. Now listen to the passage. What, in Dr. Richard Perelman’s opinion, is not a good idea to take care of children
Geography is study of the relationship between people and the land. Geographers compare and contrast (31) places on the earth. But they also (32) beyond the individual places and consider the earth as a (33) . The word geography (34) from two Greek words, ge, the Greek word for "earth" and graphic, (35) means" to write". The English word (36) means" to describe the earth". Some geography books focus (37) a small area (38) a town or city. Others deal with a state, a region, a nation, or an (39) continent. Many geography books deal (40) the whole earth. Another (41) to divide the study of geography is to (42) between physical geography and cultural geography. The former focuses on the natural world; (43) starts with human beings and (44) how human beings and their environment act (45) each other. But when geography is considered as a single subject, (46) branch can neglect the other. A geographer might be described as one who observes, records, and explains the (47) between places. If places (48) alike, there would be little need for geographers. We know, however, (49) no two places are exactly the same. Geography, (50) , is a point of view, a special way of looking at places.
Like other forms of life on this planet, human beings face a basic task: to deal satisfactorily with their conflicts and thereby secure the advantages of community and cooperation. Unlike other forms of life, human beings are born with a capacity to reflect on this task and to search for better solutions by conscious thought and careful choices. The task of overcoming conflicts and achieving community life and cooperation arises because human beings are unable and unwilling to live in complete isolation. The advantages of cooperation and community life are so numerous and so obvious that they must have been evident to man from earliest times. By now, our ancestors have closed off the choice; for most of us the choice of total isolation from a community is, realistically speaking, no longer open. Nevertheless, however strongly human beings are driven to seek the company of one another, and despite thousands of years’ practice, they have never discovered a way in which they can live together without conflict. Conflict exists when one individual wishes to follow a line of action that would make it difficult or impossible for someone else to pursue his own desire. Conflict seems to be an incapable aspect of the community and consequently of human beings. Why conflict seems inescapable is a question that has troubled many people: philosophers, historians, social scientists, doubtless a great many ordinary people." Conflict is built into the very nature of men and women," said James Madison, "Human beings have diverse abilities, and these in turn produce diverse interests.\ The main point of this passage is that ______.
微信支付 
支付宝支付