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15 Higher food prices have caused people in the West to:
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14 The main reason that the price of food has increased globally is:
13 The phrase 'homogenisation of taste' means:
12 The main difference with a weekly family menu in Britain these days is that:
Reading 3 GLOBALISATIONOF the FOOD MARKET Globalisation has had a huge impact on eating habits all over the world. From the UK to Kenya to China, the food we eat today is determined by global markets and world economic events. If you go back 50 years, a typical working family in Britain ate the same things every week - not that anyone complained about it. The weekly menu was built around the Sunday roast, when a large piece of meat - beef or lamb, for example - was served up with seasonal vegetables as a treat. On the following days, people used to eat leftovers from this 'feast' in a way that clearly avoided waste. On Monday they would have cold cuts of meat and on Tuesday a dish made from the remains, such as shepherd's pie. Wednesday and Thursday were less predictable, but Friday was 'Fish and Chips' day. Saturday was usually sausage and mash because this was quick and easy, and then it was back to the Sunday roast again. Look at today's average weekly family menu in Britain and there is no comparison. For a start, there is no average: the element of predictability has disappeared, because what is on offer now is not just British but international cuisine. Chinese stirfry on Sunday, Italian lasagne on Wednesday, Mexican tortillas on Thursday. Secondly, seasonality is no longer a factor. If I want strawberries in December or asparagus in March, I can buy them, because even if it's not the season to grow them in the UK, it is in South Africa or Chile. Eating out is not the exceptional treat it used to be. It's fairly normal to eat out at least once a week and to have a takeaway - perhaps a curry - when you can't be bothered to cook. But while globalisation may have brought more variety to our table, at the same time global food brands have brought a homogenisation of taste, particularly in snack foods and fast foods. You can buy a Kit Kat anywhere from Berne to Beijing, and no one is surprised any more when they seeMacDonald's in some provincial town far from the USA. This demand for Western foods, such as hamburgers and pizza, in countries where there is rapid economic development has had a dramatic effect on the price of wheat and other basic food commodities. Add to this crop failures from unfavourable weather conditions and the result is that we are all paying more for our food.In the West, this may cause us some inconvenience: eating chicken, which is less expensive, instead of beef for example, or cutting back on the number of times we eat out, but in under-developed countries the effect has been devastating. For a poor family in Kenya who are used to a diet of corn, rice and beans with meat maybe once or twice a week, the choice is not between goat or chicken, but rather rice with beans or rice without beans. Glossarytreat (n) /tri:t/ something special to reward people mash (n) /maej/ mashed potatoesRead the article and answer the questions. 11 The author thinks that the weekly family menu in Britain 50 years ago:
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