题目内容

5.4 Using the quadrant diagram to locate competitive position is the most effective way in the entrepreneurial process. The specific steps are:a. divide the horizontal axis and the vertical axis into two parts.b. mark the horizontal axis as the first priority needs of customers;c. put the "worst case" of customers' needs near the origin on the left side of the horizontal axis;d. put the "best case" of customers' needs on the right side of the horizontal axis;e. mark the vertical axis as the second priority needs of customers, put the "worst case" of customers' needs near the origin, and put the "best case" on the place far from the origin;f. mark your company and competitors (including current and future competitors) on the diagram, and meanwhile, indicate relevant options of "current habits" and "future behavior" of customers.Based on this quadrant diagram, we can make an in-depth interpretation of the company's positioning:（）

A. When the company is in the upper right of the diagram, the two priority needs of customers can be well met.
B. When the company is in the lower left of the diagram, its competitive position should be the lowest
C. Determining the competitive position can quickly show the gaps between your own products and your competitors.
D. Although the core value of an company is relatively flexible, its range of change is usually limited.

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