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Questions 11 to 13 are based on the following passage. At the end of the passage, you will be given 15 seconds to answer the questions. Now, listen to the passage. What is the main purpose of the passage you have just heard
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Questions 27 and 28 are based on the following news. At the end of the news item, you will be given 10 seconds to answer the questions. Now, listen to the news. The mission of the team U.N. Secretary-General Kofi Annan intended to send to Israel is ______
E-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience according to a research based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon. com, AOL-Time Warner, and Yahoo. What’s really important to customers is brand performance. Current, former and potential customers were asked to describe their ideal e-commerce company vis-a- vis a subset of the top e-commerce companies. Of the five functional attributes customers use to evaluate e- commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer’s online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity ( 18 percent), Strategic Direction ( 17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer’s decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today’s top e- commerce companies are clearly meeting their expectations -- a key to their success. According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Clicks Interaction. The research shows Amazon’s value here is essentially the equivalent of a retail storefront, something that customers don’t see in the other e-commerce companies. Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What’s more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company’s aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financials ecurity, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble. com enjoy a high ranking on perceived financial security. E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space. With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company’s brand. Which of the following statements is NOT true, according to the passage
Questions 7 to 10 are based on the following conversation. At the end of the conversation, you will be given 20 seconds to answer the questions. Now, listen to the conversation. Catherine Clinton ______
TEXT A Mind Your Calories or Your Waistline Cutting back the calories may do more than whittle your waistline; it could protect your brain from the effects of aging. A new study suggests that calorie restriction can help slow the normal process of cell death that happens with age. Researchers say the body naturally goes through a process known as apoptosis, or cell death, to destroy old cells so new ones can be made, and many factors can alter this process. Age-related diseases, such as Alzheimer’s and Parkinson’s, cause a higher-than-normal loss of cells in the brain, which can lead to loss of function. Previous studies have suggested that calorie restriction can boost life span and mental capacity. That prompted researchers to look at whether cutting calories might also play a role in protecting aging brain cells. They compared levels of proteins indicating brain cell death in two groups of rats. One group was given unrestricted access to food and water throughout their lives. The other was given 40% fewer calories (but still adequate nourishment) than the unrestricted group. They found that the levels of these proteins increased with normal aging in the rats fed unrestricted diets. The rats given a restricted diet did not have an increase in the levels of these proteins. Another protein thought to protect from cell death dropped by 60% in the well-fed rats, but it actually increased over time in the calorie-restricted rats. Finally, DNA fragmentation, a third indicator of cell death, more than doubled in the unrestricted rats with age, but this increase was 36% less in the calorie-restricted rats. Although the results are promising, researchers say more study is needed to completely understand the processes that lead to cell death and the role nutrition plays in that process. Meanwhile, they say, their study provides yet another reason to watch what you eat. "We’re not going to do it right away to improve our memories; we’re going to do it probably in general for the first reasons, which would be to prevent cardiovascular disease and cancer," says Christian Leeuwenburgh at the University of Florida. The result of the researches so far may help, as asserted by one of the researchers, ______
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