What are the basic features of Broadcasting industry?
A. Market failture
B. Double products
C. Zero maginal cost
D. Economies of scope
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Which of the followings describe the functions of "media franchising"?
A. Several derivative works have been produced from an original creative work, such as a film, a work of literature, a television program or a video game
B. The intellectual property from the work can be licensed to other parties or partners for further derivative works and commercial by a variety of industries for merchandising purposes
C. A marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category
D. To remove the major regulations and constraints on the development of industry and commerce
In 1919, GE founded a subdivision titled the Radio Corporation of America (RCA). Board members were ____ American.
A. 60%
B. 70%
C. 80%
D. 90%
Which of the following is not the content of the Radio Act of 1927?
A. Set up the Federal Radio Commission (FRC) as a center of national radio authority
B. Promote the Class B station with “superior quality” and “public interest”
C. Nature of American Radio System: privately owned, government-regulated, advertising supported national system
D. Like the press and movie, radio would not be a regulated medium
Which of the following is not the correct mariage and family conditions in the Civil Rights Movement?
Age of first marriage incereased
B. Marriage rates low and divorce rate high
C. Homosexuality is never discussed in national media
D. Extentded family replaced extended family as the norm.
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