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When you go online, are you peppered with pop-up ads If you are annoyed by them and find yourself chasing them around with your mouse until you can zap them off the screen, here’s a new twist. The next generation of pop-ups may be implanted in your PC soft-ware. When you turn on your computer, a "silent" software program slips on also, tracking the Web sites you visit and collecting information about any purchases you make. Then, when you visit other Web sites, targeted ads pop up on your screen-the ones for goods and services that you might be interested in buying. Suppose you initially browse through a site for outdoor gear and buy a fleece jacket. Two days later, your screen might show pop-ups for adventure travel, airline tickets, out door clothing, and the like. You might not even be aware of it, but these pop-ups are the result of the embedded software that some people call spyware. The largest creator of this software, Gator, recently teamed up with Yahoo to send such pop-ups to 43 million computer screens worldwide. In one year the agreement generated 28 mil lion in advertising fees that were split by the two companies, and industry experts expect that figure to increase. While Yahoo insists that it is providing a service to its customers by offering more advertising choices, many consumers are less than pleased by the software or the ads. Concerned about invasion of privacy, some who discover the programs on their PCs ask service technicians to remove it. Gator, whose advertising customers include Verizon and American Express, presents itself as a way for consumers to "find bargains. " Marketing head Scott Eagle says that Gator’s model of targeting ads to specific consumers is far more efficient than "spraying ads across everybody. " However, companies such as Hertz and The Washington Post Inc. filed law suits against Gator for infringement of copyright and trademark laws, claiming that its ads were getting a "free ride" on their sites. Not surprisingly, surveys focusing on the Internet experience typically list pop-up ads as the most annoying online experience. So marketers at Atlanta-based EarthLink came up with an idea: offer subscribers software to block them. Although EarthLink, the No. 3 U. S. Internet service provider with about five million subscribers, is small change in an industry dominated by industry giant AOL, the company has based its recent market growth strategy on offering a solution to the estimated 4.8 billion ads that pop up on computer screens worldwide every month. Why do marketers continue to rely on such a disliked form of online advertising The answer is cost. Pop-up ads are inexpensive to produce and cost nearly nothing to send. But they are so annoying to some computer users that dozens of special programs have been written to block them from appearing on the screen during Internet use. By the word "twist"(line 3, paragraph l), the author probably means ______.
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根据“给定材料1、2”的内容，整理一份供有关负责同志参阅的材料。 要求：概述全面，语言流畅，观点鲜明，不超过500字。
第4篇 Trying to Find a Partner One of the most striking findings of a recent poll in the UK is that of the people interviewed, one in two believes that it is becoming more difficult to meet someone to start a family with. Why are many finding it increasingly difficult to start and sustain intimate relationships Does modern life really make it harder to fall in love Or are we making it harder for ourselves It is certainly the case today that contemporary couples benefit in different ways from relationships. Women no longer rely upon partners for economic security or status. A man doesn’t expect his spouse to be in sole charge of running his household and raising his children. But perhaps the knowledge that we can live perfectly well without a partnership means that it takes much more to persuade people to abandon their independence. In theory, finding a partner should be much simpler these days. Only a few generations ago, your choice of soulmate (心上人) was constrained by geography, social convention and family tradition. Although it was never explicit, many marriages were essentially arranged. Now those barriers have been broken down. You can approach a builder or a brain surgeon in any bar in any city on any given evening. When the world is your oyster (牡蛎), you surely have a better chance of finding a pearl. But it seems that the old conventions have been replaced by an even tighter constraint: the tyranny of choice. The expectations of partners are inflated to an unmanageable degree: good looks, impressive salary, kind to grandmother, and right socks. There is no room for error in the first impression. We think that a relationship can be perfect. If it isn’t, it is disposable. We work to protect ourselves against future heartache and don’t put in the hard emotional labor needed to build a strong relationship. Of course, this is complicated by realities. The cost of housing and child-rearing creates pressure to have a stable income and career before a life partnership. The word "sustain" (paragraph 2) could be best replaced by ______.
What is Promotion Promotion is one of the four elements of marketing (21) (product, price, promotion, place). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer’s purchasing decision. The (22) of five elements creates a promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A pro motional mix specifies how much attention to pay to each of the five subcategories, and how much money to (23) for each. A promotional plan can have (24) range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. (25) however there are three basic objectives of promotion. These are: 1, to present information to consumers as well as others; 2, to in crease demand; 3, to (26) a product. There are different ways to (27) a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an (28) like discounts, free (29) or a contest. This is to increase the sales of a given product. Promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to (30) immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
For well over 2000 years the world’s great religions have taught the virtues of a trusting heart. Now there is another reason to merit the wisdom of the ages: scientific evidence indicates that those with trusting hearts will live longer, healthier lives.As a result of the work published in the 1970s by two pioneering heart specialists, Meyer Friedman and Ray H. Rosenman,nearly every American is aware that blood Type A people are impatient, and easily moved to hostility (敌意) and anger. Many have come to believe that Type A’s are at a much higher risk of suffering heart attack or dying of heart disease than others.The driving force behind hostility is a cynical mistrust of others. If we expect others to mistreat us, we are seldom disappointed.This generates anger and leads us to respond with hostility.The most characteristic attitude of a cynic is being suspicious of the motives (动机) of people he doesn’t know. Imagine you are waiting for an elevator and it stops two floors above for longer than usual. How inconsiderate! You think.In a few seconds, you have drawn hostile conclusion about unseen people and their motives.Meanwhile, your cynical mistrust is leading to noticeable physical consequences. Your voice rises. The rate and depth of your breathing increases. Your heart is beating faster and harder, and the muscles of your arms and legs become tight. You feel "charged up", ready for action.If you frequently experience these feelings, you may be at increased risk of developing serious health problems. Anger can add to the risk of heart and other diseases. The book by Meyer Friedman and Ray H. Rosenman most probably discusses ().
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